Digital Marketing Manager: Are you innovative and passionate about current trends and creating digital marketing campaigns? ATS Acoustics is looking to hire a digital marketing manager to support our e-commerce and sales team in effectively promoting its message across all digital channels. This is an opportunity to help write the next chapter of growth at a small/medium sized business in Acoustic Solutions. On a daily basis, you will manage ATS Acoustics social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. You will also be responsible for writing copy, creating content, and designing targeted email campaigns in addition to staying up to date on the latest social media trends. This job will require you to wear a lot of hats, and challenge you to bring a broad A-game of skills and influence.If you want to be part of an innovative and growing company and owning and driving a key portion of the business excites you …apply today!
About the company: ATS Acoustics manufactures and sells sound-absorbing acoustical products, including fabric-covered wall panels, wooden sound diffusers, bass traps, and ceiling baffles. Our primary customers are music facilities, houses of worship, schools, and the contractors that build them. ATS is strong in digital advertising, online lead generation, and e-commerce sales.The company has produced excellent results for almost 20 years, and we see significant potential to grow under ambitious new leadership of an experienced eCommerce strategist/manager. Our facilities are 5 buildings in Piper City, IL and office space in Champaign, IL. Our culture is hard-working, scrappy, and small-town caring.
Objectives of this role:
- Plan, execute, and manage all digital marketing for ATS Acoustics, including SEO, SEM, email marketing, and social media
- Establish and execute a digital marketing strategy to distribute content
- Work with ecommerce strategist and sales stakeholders to maintain ATS Acoustics digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
Responsibilities:
- Create and manage content for ATS Acoustics social media, emails, and other forms of digital communication
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with sales and ecommerce manager and other stakeholders to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in ATS Acoustics marketing campaigns
Essential Skills and qualifications:
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Proficiency in photo and video editing software
- Familiarity with the latest Generative Artificial Intelligence based photo editing and movie creation tools.
- Experience with copywriting and creating content for blogs and social media.
- Experience with CRM systems such as HubSpot, Salesforce or Microsoft CE.
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management skills
Preferred qualifications:
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data
Pay Range: up to $100K. Exact compensation may vary based on skills, experience, and location.