With over 90 locations throughout 6 states, NVISION Eye Centers is looking for Digital Marketing Coordinator to join our team@
Key Responsibilities Will Include but Not Limited To:
- Email Marketing (Required):
- Develop, execute, and optimize email marketing campaigns.
- Experience with Email Marketing tools like Marketo, Active Campaign or Constant Campaign required
- CRM experience (Salesforce) highly desirable
- Manage email marketing calendar and ensure timely delivery of campaigns.
- Analyze email performance metrics and implement improvements.
- Basic Web Development and Administration skills:
- Maintain and update our WordPress websites
- Ensure website content is up-to-date and optimized for SEO.
- Collaborate with the design team and digital Marketing agencies to implement website changes and improvements.
- Google Analytics & Google Search Console:
- Monitor and analyze website traffic and user behavior.
- Track conversion goals and key performance indicators (KPIs).
- Basic understanding of Search Engine Optimization (SEO) and Paid Search fundamentals
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Monitor SEO performance and work with SEO agency in implementing SEO strategy and roadmap
- Assist in the creation, management, and optimization of Google Ads campaigns.
- Monitor paid search campaign performance and adjust strategies as needed.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing or a related role.
- Proven experience with email marketing platforms (Marketo and Salesforce).
- Basic WordPress development skills
- Familiarity with Google Analytics, Google Search Console, and Google Ads.
- Understanding of SEO best practices and tools.
- Experience with paid search campaigns is a plus.
- Excellent analytical, organizational, and communication skills.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously in a fast paced environment.
This role will be hybrid with 2-3 days on site in our Aliso VIejo support center