Digital Insights Analyst

Ascendum Solutions • Contract • Remote (Cincinnati, OH, US) • $40 - $43 / hour • 7h ago

**6-month contract

Location: Remote (candidates located in Cincinnati, Chicago, Charlotte preferred)

The Digital Insights Analyst is responsible for gathering, analyzing, and interpreting data to provide actionable insights that support business decision-making processes. This individual will help us to craft a story of customer behavior through the search & browse shopping experience, demonstrating where there are points of friction or opportunities to improve/innovate. This person will consult with our Implementations group on the requirements of our analytics, as well as help craft when we need to create / adjust any metrics or definitions.

Responsibilities:

Gather, analyze, and interpret data to provide actionable insights supporting business decision-making processes.
Craft a story of customer behavior through the search and browse shopping experience, identifying friction points and opportunities for improvement and innovation.
Consult with the Implementations group on analytics requirements and help create or adjust metrics and definitions as needed.
Collaborate with Search and Product PMs to analyze performance trends and connect AB test results to overall KPI tracking.
Identify north star metrics, ensure the sound implementation and definition of analytics, and uncover new opportunities based on customer insights.
Build and maintain dashboards for ongoing analysis.
Conduct storytelling sessions to explain general analytics findings.
Mobilize efforts to adjust analytic approaches and metric calculations for improved accuracy.
Create custom reports and dashboards for in-depth analysis.

Requirements:

Comfort working with development teams and technical awareness.
Familiarity with web and native technologies.
Experience with data-tagging through a database.
Ability to problem-solve and navigate ambiguity with determination.
Extensive experience with Adobe Analytics.
Expertise in complex calculations and custom measurement creation.
Strong storytelling capabilities.
Statistical experience (nice to have).

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