We are looking for a Lead Email Copywriter to join our high-achieving team and take charge of developing outstanding, converting copy for our clients' email marketing campaigns. Our ideal candidate is an experienced email copywriter who thrives on new challenges, is eager to learn new strategies, techniques, and skills, and can lead a team in a fast-paced environment.
CompensationThis is a contract role, with flexible hours ranging from 20-25 hours per week.
Hourly: Between $50 and $60 / hour (negotiable depending on experience)
ResponsibilitiesLeadership- Oversee and mentor a team of copywriters, providing guidance and feedback to ensure high-quality work
- Coordinate with project managers and other department leads to align copy strategies with overall campaign goals
Research- Conduct thorough research on client branding/messaging, target audience, and current trends
- Stay up-to-date with industry trends and competitor strategies to maintain a competitive edge
Writing- Develop on-brand, persuasive copy for impactful and converting email campaigns
- Utilize SEO and conversion principles to maximize reach and effectiveness
- Ensure all copy is clear, concise, and grammatically correct
Collaboration- Regularly collaborate with team members to make adjustments to copy for maximum ROI
- Work alongside graphic designers to ensure a clear, cohesive message in all email campaigns
- Adapt campaign copy as needed to reflect client vision and goals
Day in the Life- Research clients’ businesses, industries, markets, and competitors to write knowledgeably for their target audience
- Incorporate current market trends into copy
- Monitor metrics and adjust copy as needed for optimal performance
Qualifications- Minimum of 5 years of copywriting experience, with at least 2 years in a lead or supervisory role
- B2C experience is required; we work with US-based eCommerce brands
- Must be based in the US, UK, or Canada
- Previous agency experience is a plus
Skills- Well-organized with the ability to multitask and prioritize projects
- Strong leadership and mentoring skills
- Excellent communication skills
- Self-starter and detail-oriented
- Comfortable working independently and as part of a team in a fast-paced environment
- Advanced English skills required
About CrucialPoint AgencyWe are a Full Service Email Marketing Agency leading the industry by creating results driven, time-tested Email & CRM programs for amazing ecommerce brands.