Company Description
Botsplash is an omnichannel customer engagement platform that combines messaging channels such as SMS, web chat, Whatsapp, Call Forwarding, Conversational AI, and more onto one unified SaaS-based dashboard. We help sales and marketing teams co-create customer experiences to maximize lead engagement and conversion. Our platform allows users to deploy effective inbound and outbound campaigns, generate leads and referrals, create repeat business, and build strong relationships with clients and prospects. We offer solutions for a range of industries and take a human-first approach, letting real interactions inform how and when to use automation.
Role Description
This is a full-time on-site role as a Marketing Manager located in Charlotte, NC. As a Marketing Manager, you will be responsible for developing and executing marketing strategies and campaigns, managing digital and social media marketing initiatives, conducting market research, analyzing data and insights, and collaborating with cross-functional teams to drive brand awareness and lead generation.
Qualifications
- Digital Marketing, Social Media Marketing, and Campaign Management skills
- Experience in developing and executing marketing strategies
- Market research and data analysis skills
- Excellent written and verbal communication skills
- Strong project management and organizational skills
- Ability to work effectively in a cross-functional team
- Experience in the software or technology industry is a plus
- Bachelor's degree in Marketing, Advertising, Business, or related field
Relevant Skills and Qualifications:
- Experience with CRM platforms and automation tools
- Knowledge of SEO and SEM best practices
- Proficiency in web analytics tools
- Understanding of customer journey mapping and user experience
- Experience with graphic design and content creation