Ideal Candidate for Digital Marketing Specialist Role
The ideal candidate for the Digital Marketing Specialist position at Career Smart Learning should be a proactive and creative professional with a strong background in digital marketing. This individual will:
- Have at least 2 years of successful digital marketing experience, with expertise in Google AdWords and Google Analytics.
- Be skilled in SEO, content creation, social media management, and email marketing.
- Be capable of driving traffic to multiple websites and generating sales opportunities through various digital advertising channels.
- Possess strong analytical skills to optimize campaigns based on performance metrics.
- Be able to work both independently and collaboratively with marketing personnel and subject matter experts.
- Have a Bachelor's Degree or technical training in creative design or digital advertising (preferred, but not required).
- Demonstrate excellent organizational, communication, and project management skills.
- Be knowledgeable in website maintenance, UX principles, and capable of managing PPC ad campaigns effectively.
- Maintain a courteous and professional demeanor in all interactions, exhibiting confidence and trustworthiness.
- This candidate will split their focus between CareerSmart Learning's education division (80%) and the case management division (20%), ensuring brand integrity and effective digital marketing strategies across all platforms.