The Digital Marketing Strategist will plan, execute and optimize marketing initiatives, focusing on acquisition channels including digital advertising and affiliate marketing.
This cross-functional role will partner closely with copy, creative and ecommerce teams to ensure timely development and deployment of on-brand campaigns driving to key business results and helping to achieve sales targets.
The successful candidate will employ data-driven decision-making, a hypothesis-driven test & learn mentality, and an eye toward constant optimization of initiatives and campaigns.
Responsibilities:
- Planning, execution, and measurement of D2C acquisition marketing initiatives
- Develop, produce and optimize paid media campaigns across paid social (Meta, TikTok), paid search, performance max, and other programmatic channels.
- Grow affiliate network via LTK and improve overall quality of creator partnerships
- Identify audiences of new prospects and develop strategies for targeting and converting them while maximizing efficiency (CAC) and attributable revenue (ROAS).
- Collaborate with retention marketing to increase LTV
- Create and maintain performance reporting; able to present results clearly and make recommendations based on findings.
- Partner with creative marketing team to establish/maintain marketing calendars and help guide production of marketing assets.
- Brief in asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.
Must Haves:
- 5+ years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear experience nice to have but not required.
- Hands-on fluency with native DPSs: Facebook Ads Manager, Google Ads, and TikTok Ads Manager. NOTE: this is a hands-on-keyboard role with NO agency/3rd party partner resources for execution or reporting. Direct experience running ads is required; agency partner management does not in of itself satisfy this requirement.
- Deep understanding of audience targeting and ad optimization techniques, especially as measured by ecommerce sales.
- Ability to plan into and adhere to strict budget constraints.
- Comfortable in a collaborative role with many internal and external stakeholders.
- Able to juggle multiple initiatives at once and prioritize independently.
- Comfortable with Google Analytics
- Deep understanding of current digital landscape
- Experience with Product Feed Management and Optimization
- Successful track-record of developing marketing strategies, executing, measuring, and delivering on performance targets.
- Strong understanding of the luxury consumer mindset and a dedication to creating great consumer experiences.
- Takes ownership, problem solves and demonstrates.
- Demonstrated experience in growing revenue, optimizing cost efficiency and maximizing profit
- Proven leadership skills in process, people and results
- Ability and desire to work in a fast-paced small business environment and meet deadlines under pressure
- Entrepreneurial leader with a high level of accountability and a flexible approach to problem solving