Location: Remote
We are a dynamic Fortnite game studio that creates immersive experiences within the Fortnite Creative ecosystem. Our studio is dedicated to identifying underserved audiences and building a solid brand to serve those markets better than anyone else. We seek a highly motivated and versatile Marketing Specialist to join our team and drive our marketing initiatives to the next level.
Job Description: The Marketing Specialist will be critical in identifying player base opportunities and building our brand to serve specific audiences within the Fortnite Creative ecosystem. This role requires a deep understanding of the Fortnite ecosystem and player base, combined with expertise in brand building, client communication, and executing comprehensive marketing campaigns. The ideal candidate will be a proactive self-starter with a passion for Fortnite and gaming, capable of running through brick walls to achieve their goals.
Key Responsibilities:
Brand Building:
- Identify underserved audiences within the Fortnite community and develop targeted marketing strategies to serve these markets.
- Establish and maintain a consistent brand identity across all marketing channels.
- Collaborate with the development team to produce engaging and high-quality branded content.
- Monitor and analyze brand performance metrics to optimize strategies and improve brand visibility.
Marketing Campaigns:
- Plan, organize, and execute large-scale, multi-format marketing campaigns for branded projects within the Fortnite Creative ecosystem.
- Coordinate and manage marketing initiatives across various platforms, including social media, video, and live events.
- Manage all communication with clients over the period of a branded project to ensure organized and successful execution.
- Track expenses and manage budgets related to marketing activities.
Community Engagement and Client Communication:
- Engage with the Fortnite community to understand player preferences and trends. Maintain deep relationships with the player base to quickly iterate on what the people want.
- Develop and manage content that resonates with the Fortnite player base, including organic short-form content across all platforms
- Create and maintain a content calendar to ensure consistent and strategic communication with the community.
- Build and nurture relationships with key influencers and community members to enhance brand loyalty and engagement.
- Communicate effectively with clients to ensure clean and organized campaign execution.
- Negotiate deals with influencers and other media entities for branded campaigns.
Project Management:
- Maintain detailed records and updates on marketing project statuses and progress.
- Liaise with stakeholders to ensure timely completion of projects and resolve any operational challenges.
- Manage the brand identity, ensuring all materials align with the studio’s vision and values.
Qualifications:
- Proven experience in brand building and executing large-scale marketing campaigns, preferably within the gaming or digital sector.
- Deep understanding of the Fortnite Creative ecosystem and current player trends.
- Exceptional organizational and multitasking abilities, able to manage multiple projects simultaneously.
- Strong problem-solving skills with a track record of overcoming obstacles to achieve goals.
- Excellent communication skills to liaise with team members, stakeholders, and external partners.
- Ability to work independently and thrive in a fast-paced, dynamic environment.
- Familiarity with marketing practices and content creation is a plus.
- Ability to execute and complete tasks they may not have much experience in. Need to be able to get their hands dirty doing any task put in front of them.
- Must proactively adjust strategies or execution without consulting the larger team to ensure we move fast.
- Experience in negotiating deals with influencers and media entities for branded campaigns.
Desired Traits:
- A highly motivated self-starter with a passion for Fortnite and gaming.
- Detail-oriented with a commitment to delivering high-quality work.
- Ability to run through brick walls to get things done without being easily blocked.
Compensation and Benefits:
- Competitive Salary: Offering a competitive salary based on experience.
- Professional Development: Opportunities for continuous learning and career advancement.
- Application Process: Interested candidates are invited to submit their resume, portfolio, and a cover letter detailing their relevant experience. We look forward to hearing from you!