About MinIO:
MinIO has revolutionized the object storage landscape with its open-source, software-defined storage solution designed for cloud-native applications and AI data infrastructure. The result? MinIO is the most broadly deployed object store in the world with over 1.7B Docker pulls and 77% of the F100 using the product. We have ridden our pure PLG model to a unicorn valuation and are in the process of layering in an SLG motion around our Enterprise (commercial license) Object Store.
We're looking for a seasoned growth hacker to lead our marketing efforts and accelerate the adoption of the Enterprise Object Store and the conversion of users from the open source offering.
Key Responsibilities:
- Develop and execute innovative growth strategies across all stages of the user journey
- Leverage our remarkably successful PLG initiatives (2M Docker Pulls a day, 1.7B total), optimizing for conversion/upgrading to the commercial offering
- Create data-driven, multi-channel campaigns to drive subscription growth and engagement that account for the enterprise price point of the MinIO commercial tier
- Collaborate with demand-gen, marketing operations, content, product and engineering teams to implement growth experiments
- Develop and execute data-driven growth strategies to accelerate MinIO's customer acquisition and retention
- Lead PLG initiatives to optimize the user journey from initial engagement to conversion and upsell
- Oversee the creation and optimization of growth marketing campaigns across various channels
Qualifications:
- 10+ years of B2B SaaS marketing experience, with a proven track record in growth roles
- Extensive experience in product-led growth strategies
- Deep understanding of free-to-fee conversion, ideally with higher value ARR selling prices, ideally experience specifically with open-source to commercial subscription conversion
- Strong analytical skills with experience in data-driven decision making
- Excellent communication and leadership abilities
- Experience with developer audiences, champion identification and decision maker targeting
What We Offer:
- Opportunity to shape the future of AI data infrastructure
- Competitive salary and equity package
- Great benefits
- Remote-first work environment
- Collaborative and innovative culture