Job Description: SEO AnalystPosition Title: SEO Analyst
Location: Atlanta, GA
Salary Range: $65,000 - $75,000 per year
Employment Type: Full-Time
Company Overview:
Everspark Interactive is a leading digital marketing firm dedicated to enhancing online visibility and performance for our clients. We specialize in providing comprehensive SEO services, helping businesses achieve their online goals through strategic and data-driven approaches.
Position Summary:
We are seeking a skilled and hyper-focused SEO Analyst to join our dynamic team. This role requires a candidate who will dedicate their day to meticulously analyzing and improving site SEO. The primary responsibilities include auditing and cleaning up websites' structural issues, optimizing core web vitals, resolving errors, and consistently monitoring site health. The ideal candidate will have a strong background in SEO, hands-on experience with SEMRush and ahrefs, and proficiency in web analytics.
Key Responsibilities:
- Conduct comprehensive website audits to identify structural issues, technical errors, and opportunities for optimization.
- Analyze core web vitals and implement strategies to enhance website performance and user experience.
- Monitor and resolve on-site errors, broken links, and other technical issues affecting SEO.
- Perform keyword research and competitive analysis to inform content and optimization strategies.
- Utilize SEO tools such as SEMRush and ahrefs to track and report on website performance, backlink profiles, and keyword rankings.
- Collaborate with content and development teams to implement SEO best practices and ensure all site changes align with SEO goals.
- Develop and maintain dashboards to consistently monitor site health and performance metrics.
- Provide regular reports and insights on SEO performance, highlighting areas for improvement and growth opportunities.
- Stay up-to-date with industry trends, algorithm changes, and emerging SEO techniques to keep our strategies current and effective.
Qualifications:
- Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience).
- Proven experience as an SEO Analyst or similar role.
- Proficiency in SEO tools such as SEMRush, ahrefs, Google Analytics, and Google Search Console.
- Strong understanding of website structure, HTML, CSS, and technical SEO principles.
- Experience with core web vitals and website performance optimization.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Detail-oriented with strong organizational and time management skills.
- Ability to work independently and collaboratively within a team.
- Strong communication skills, both written and verbal.
Benefits:
- Competitive salary within the range of $65,000 - $75,000 per year.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Professional development opportunities.
- Collaborative and innovative work environment.