Job Description
The Marketing & Communications COE includes a Global Thought Leadership team that produces data-driven insights and other content for CPG manufacturers and retailers around the world. This role, which reports to the Head of Global Content Strategy and Editor-in-Chief, is responsible for developing strategic content that helps our clients and prospects make better business decisions while also showcasing the expertise and array of solutions NIQ provides.
We are looking for a content marketer who loves to write and can also think strategically about the types of stories that will resonate with our target audiences
and be relevant to our business. You will help ideate storylines, secure the data and insights from internal and external sources that will elevate the work we produce, and write content of varying lengths and complexity. You will also help support team members in activation efforts once the content has published.
This candidate must be able to work both independently and in collaboration with others, and must possess advanced written and verbal communication skills. Editorial judgment, strong organizational skills, and attention to detail are equally important.
Responsibilities
- Works collaboratively with the Marketing team and internal stakeholders/subject matter experts (SMEs) to create strategic Global Thought Leadership content (including topic research and storyline development, SME interviewing, writing, and fact-checking)
- Strategizes with the Marketing team and internal stakeholders/SMEs to develop relevant supporting content to promote our Global Thought Leadership internally and externally (e.g., writing copy for social posts and assets, e-newsletters, email nurture campaigns, NIQ.com and SharePoint landing pages, etc.)
- Writes marketing and sales enablement collateral—including presentations, executive summaries and FAQs, as needed—to promote our Global Thought Leadership
- Helps write other digital marketing, content marketing and campaign messaging as needed