About Us: Zeam Media is a leader in Over-The-Top (OTT) innovation, dedicated to powering live content for major industry giants including Paramount+, Hulu, fuboTV, the NFL, Amazon, Roku, and Apple. Our direct-to-consumer product, Zeam, serves as the ultimate entertainment companion, delivering hyper-local and original content to viewers anytime, anywhere, on any device.
Title: Social Media Manager
Job Overview: The Social Media Manager will oversee all aspects of Zeam Media’s organic social media presence, from setting goals, to designing content, and measuring performance. In this role, you will lead brand development through social media by identifying our target audience, setting clear objectives, and building an effective content strategy to drive growth and engagement. You will also foster a vibrant community through compelling and shareable content. This hybrid position is based out of our NYC office near Bryant Park.
How to Apply: Please submit your cover letter and resume along with a portfolio of your work to sandie@zeam.com. Resumes submitted via LinkedIn will not be considered.
Key Responsibilities:
Strategy Development
● Develop and execute a comprehensive organic social media strategy that clearly defines the target audience, establishes an engaging tone of voice, outlines an optimal content mix, determines the ideal posting frequency, and identifies the best distribution channels for Zeam's social content.
● Craft detailed social media marketing plans to enhance brand image, boost customer engagement, and drive conversions effectively.
● Perform thorough market research to pinpoint emerging trends, identify potential opportunities, and recognize threats within the social media landscape.
● Collaborate with other departments, such as marketing, product, and PR, to ensure social media efforts align with overall business objectives and brand identity.
Content Creation and Management:
● Produce and curate captivating content that resonates with our audience and amplifies our brand message, including graphics, videos, and written posts.
● Manage the content calendar to ensure consistent and timely posts in alignment with marketing campaigns, new channels, breaking news and cultural trends.
● Monitor social conversations around the brand and engage with followers to foster community and advocacy.
Performance Analysis:
● Utilize Sprout analytics tools to track user engagement, gather insights, and refine strategies accordingly.
● Prepare regular reports on metrics to present to senior management.
Skills and Qualifications:
● Entertainment, news or sports experience.
● Proven experience in social media management and content creation.
● Expertise of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts including but not limited to Instagram, X, Facebook, Tik Tok, LinkedIn, and other emerging channels.
● Excellent copywriting and communication skills.
● Experience with Sprout social media analytics and reporting tools, Canva and other tools.
● Experience working with hyper-profile collaborators.
● Exceptional time management skills and interpersonal relations
● Bachelor's degree in marketing, communications, or a related field.
Preferred Attributes:
● A natural storyteller with an eye for design and a passion for digital trends.
● Data-driven decision maker with an analytical approach to strategy.
● Adaptive and responsive to the dynamic nature of social media.
● Strong project management skills.
The ideal candidate will be at the intersection of creativity and analysis, understanding the digital language of clicks, shares, and likes as fluently as the art of storytelling. This role is instrumental in shaping the brand’s voice and online community, requiring a blend of innovation, intuition, and strategic thinking.
What We Offer
● Salary $110,000-$140,000 commensurate with experience.
● Comprehensive health, dental, and vision plans.
● Employer-matched 401K.
● Life insurance, long and short-term disability insurance.
● Generous vacation time and paid holidays.
● Work life balance.