We are amma, one of the world's largest apps for pregnant women. Our goal is to make families happier, providing support and clear, evidence-based pregnancy information. We have an active monthly audience of more than 1.5 million users and counting.
Until now, social media marketing hasn't been our focus, but we're excited to start exploring this uncharted territory. We're on the lookout for a skilled Social Media Manager (preferably with Creator background) to join our Discovery team. Your role will be pivotal in testing out our new marketing strategies.
We're keen to discover if social media marketing should be a strategic focus for us in 2024-2025. We believe it should drive organic traffic to our app and help us build an online community, raising awareness about amma.
If your efforts validate our hypothesis, you could potentially lead these initiatives globally at amma.
You would work either on Instagram or Tiktok (one of your choosing) of amma, oriented on US market.
We need a courageous person who would bring their own expertise and ideas to the table. Our audience is getting younger every day, and we need someone who can speak their language fluently!
We don't have a set list of qualifications for this role; instead, we value flexibility and creativity. You'll be expected to create, edit, and publish content—embracing a true MVP approach. This means quickly discarding what doesn't work and running with the most innovative ideas you have.
The Discovery team operates somewhat autonomously within amma, allowing for experimentation and direct implementation of successful strategies by the Core team.
This position is open to candidates worldwide.
We encourage creators to apply as well.
Qualifications:
- Proven experience in developing and executing content strategies a.k.a. you can send us links to the Tiktok accounts / Instagram pages you are running right now or have been working with before right away.
- Outstanding communication skills (fluent English).
- Strong analytical skills and problem-solving ability.
- Capability to work independently and remotely.
- Experience in the parenting industry is a definite advantage.
- Creator experience and willingness to film video content yourself is an advantage as well.
It's an opportunity to visit office once a week in Barcelona if you're located in Spain.
DM Maria Surkova if needed, I'll be happy to answer your questions.