About Us:
Founded in 2016, IBKUL, pronounced i-b-cool is an athleisure brand that specializes in thermoregulating lifestyle and athleisure apparel. As a trusted destination for country-club inspired silhouettes for the green and beyond, IBKUL is dedicated to innovative fabric technologies and is continuing to expand its e-commerce and wholesale operations. Mindful movement is at the core of our philosophy—it's our calling. Mindful movement in our apparel leads to better living, making our customers' lives and communities better.
Job Description:
We are looking for a talented and creative Content Writer to join our team. The ideal candidate will have experience working with clothing brands, preferably athleisurewear brands. The Content Writer will be responsible for creating high-quality written content that aligns with our brand voice and marketing goals. This role involves working on a variety of projects, including ad copy, website copy, social media copy, product descriptions, and occasionally assisting with photoshoot scripts.
Overview:
The ideal candidate must be a multitasker with excellent organizational and time management skills, a clear communicator, and a reliable and positive attitude. You will be responsible for writing strong brand copy and supporting us in achieving our creative and business goals. Your duties will include writing product descriptions, emails/subject lines, paid digital copy, SEO site copy, proofreading, and supporting the brand in crafting consistent copy across all channels. This role requires someone confident and capable of managing various projects and timelines.
Key Responsibilities:
- Write, edit, and proofread content for the company website, blog, social media, email campaigns, product descriptions, and other marketing materials.
- Create compelling ad copy that drives conversions and engages our target audience.
- Develop website copy that is informative, engaging, and optimized for SEO.
- Craft engaging and shareable social media content that aligns with our brand voice.
- Write detailed and persuasive product descriptions that highlight the benefits and features of our products.
- Assist in writing scripts and creating concepts for photoshoots.
- Interpret creative direction from briefs into copy that converts.
- Work closely with the creative, digital, design/merchandising, and cross-functional partners to fulfill a range of needs across different platforms.
- Ensure quality, clarity, and consistency in content and copy across all channels and assets.
- Use insight and analytics to understand current performance and future opportunities.
- Stay up to date with copy trends and generate new ideas to draw the audience's attention.
- Conduct thorough research to ensure accuracy and relevance of content.
- Collaborate with the marketing team to develop content strategies and meet marketing goals.
- Ensure all content is consistent with our brand voice, style, and tone.
- Optimize content for SEO to increase organic search traffic.
- Stay updated on industry trends and adjust content strategies as needed.
Qualifications:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Proven experience as a content writer, particularly with clothing or athleisurewear brands.
- Excellent writing, editing, and proofreading skills.
- Strong research skills and attention to detail.
- Familiarity with SEO best practices.
- Ability to work independently and manage multiple projects simultaneously.
- Strong time management skills and the ability to meet deadlines.
- Flexibility to adapt to varying workloads.
Preferred Skills:
- Knowledge of social media platforms and content creation for social media.
- Basic understanding of HTML and web publishing.
- Familiarity with the athleisure and lifestyle apparel market.