About the job
We are seeking a talented and motivated Online Marketing Specialist to join our team. In this role, you will be responsible
for developing and implementing online marketing strategies to drive customer engagement and lead generation.
Responsibilities
• Develop and implement online marketing strategies to increase brand awareness and drive customer
engagement.
• Manage website content, ensuring it is up-to-date and optimized for search engines.
• Analyze website traffic and user behavior data to identify areas for improvement.
• Execute marketing campaigns across various digital channels, including social media, email marketing, and online
advertising
• Monitor and optimize campaign performance to ensure maximum ROl.
• Collaborate with cross-functional teams to develop and implement integrated marketing campaigns.
• Stay up-to-date with industry trends and best practices in online marketing.
Requirements
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in online marketing, preferably in a B2B environment.
• Proficiency in digital marketing tools such as Google Analytics, Google AdWords, and social media management
platforms.
• Strong analytical skills with the ability to analyze and interpret data.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with website content management systems (CMS) and search engine optimization (SEO) is preferred.