The Company:
Allio is a pioneering wealth-tech fintech dedicated to empowering Americans to achieve financial freedom through innovative macro investing and personalized wealth management. Our mission is to provide sophisticated money management tools that enable our clients to navigate the complexities of global markets and secure their financial future. At Allio, we believe in the power of knowledge and innovation to transform the investing experience.
Mission:
Informed citizens make good investors. Allio’s mission is to transform the way Wealthtech approaches portfolio management via a macro system predicated on education and next-level financial technology. By elevating our clients' understanding of the factors that move markets they will learn not just how to interpret economic signals but more importantly, what implications they have for the sectors and industries that make up their portfolio.
The Role:
We are looking for a creative and strategic Content Marketing Coordinator to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing content marketing strategies that enhance brand awareness, engage our target audience, and drive customer acquisition and retention. This role requires a blend of creativity, analytical skills, and a deep understanding of content marketing best practices.
Non-negotiable:
A deep expert-level understanding of macroeconomics, policy analysis and global financial markets is a MUST.
Key Responsibilities:
Strategy Development: Creating and implementing content marketing strategies that align with business goals and target audience needs.
Thought Leadership: Establish Allio as a thought leader in the wealth-tech industry by producing insightful and authoritative content on macro investing, policy analysis and wealth management.
Campaign Management: Planning and executing content marketing campaigns to promote products, services, and brand messages.
Editorial Calendar: Developing and managing an editorial calendar to ensure a consistent content schedule.
Audience Engagement: Develop and manage community engagement strategies to build a loyal audience. Engage with users on social media, forums, and other platforms.
Team Leadership: Leading and coordinating with content creators/influencers, including writers, designers, and videographers.
Content Production: In-app copy, web copy, writing articles, blog posts, social media updates, newsletters, and other forms of content as needed.
Content Refinement: Editing and proofreading content to ensure it is high-quality, error-free, and aligns with the brand’s mission, ethos, voice, and guidelines.
Content Distribution: Overseeing the distribution of content across various channels, such as social media, blogs, newsletters, and websites.
Analytics and Optimization: Monitoring and analyzing content performance metrics to optimize future content and strategies.
SEO and Analytics: Implement SEO best practices to increase organic search traffic. Monitor and analyze content performance metrics to optimize and improve content strategies.
Collaboration: Working closely with other teams to ensure cohesive marketing efforts.
Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field.
Experience: 3-5 years of experience in content marketing, preferably in fintech, wealth management, or a related industry.
Skills Required (No exceptions)
- Strategic planning and execution.
- Expert-level understanding of macroeconomics/ macro investing
- Ability to articulate in writing policy implications on global capital markets
- Leadership and team management.
- Proficiency with content management systems (CMS) and analytics tools.
- Understanding of SEO, social media, and digital marketing principles.
- Strong communication and organizational skills.
Skills Continued (Nice-to-have)
- Influencer Status
- An audience of affluent young professionals (HENRYs)
- Experience in Wealth Management or on the Buy-Side (Hedge Fund)
- Understanding of Deal Flow in Venture Capital
Why Allio?
Innovative Environment: Be part of a forward-thinking fintech company that is revolutionizing the investing experience.
Impactful Work: Create content that empowers individuals to achieve financial freedom and security.
Collaborative Culture: Work with a talented and passionate team that values creativity, innovation, and continuous improvement.
Growth Opportunities: Access to professional development opportunities and the chance to grow with the company.
Brand Ethos:
American Values:
Allio is committed to the values that made America great, honoring historical figures and founders without judging them by modern standards.
Politically Contrarian:
Allio has no affiliation with any political party or ideology, but rather focuses on liberty and the original Bill of Rights, with particular focus on Amendments 1, 2, and 4, and values the Federalist Papers for outlying checks and balances within government
Innovation and Freedom:
Freedom breeds innovation, as evidenced by the economic peak in the 1980s and 90s; education on liberty and free markets is crucial for maintaining this advantage against global challengers like China.
Macro Approach:
Staying informed on politics and policy is essential for macro portfolio construction, assessing fiscal and monetary policy through historical perspectives to understand asset value determinants.
Economic Literacy:
Financial literacy begins with understanding economics and policies governing scarcity, opposing socialism and high tax rates, which historically have failed.
Meritocracy Over DEI:
Allio opposes DEI mandates, advocating for meritocracy based on character and ability, and believes in true diversity of thought and socioeconomic background. By focusing on socioeconomic background especially, we can still address underrepresented communities of color, while also addressing the massive poverty rates amongst whites as well, creating a truly inclusive system.
Economic Equity:
Economic instability arises from wide divides; compensation should align with contribution, and an equitable structure aligning management, shareholders, and employees is the solution.
Globalization Impact:
Globalization has negatively impacted most Americans, with gains benefiting the top; Allio seeks solutions to reverse this trend and restore manufacturing advantages.
Dedollarization Threat:
Dedollarization threatens US hegemony and living standards, driven by poor government policies; gold is considered a potential hedge against this trend.
Open Architecture:
Allio focuses on providing an optimal investing experience through 'Open Architecture,' allowing clients to integrate banking with investment flexibility, prioritizing investment over banking services.
The Process:
If you are a creative and driven content writer with a passion for mission-driven finance and a knack for engaging audiences, we would love to hear from you. Please submit your resume, a cover letter, and writing samples that demonstrate your ability to create compelling content.
Join Allio and help us transform the world through the way people invest, learn, and build wealth. Apply today!