Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
At DGC, we have over 130 talented employees around the world who all share some common traits: integrity, a thirst to succeed, a need for excellence and a relentless focus on creating loyalty beyond reason by delivering an experience second-to-none for our customers. Our focus is on the customer, and we foster loyalty by creating a superior gaming experience powered by data-driven insights.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At DGC, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
As a Junior BI Analyst you’ll be focused on simplifying Retention Marketing metrics; making information useful for the Retention Marketing team; keeping the business abreast of trends; identifying opportunities; analyzing strategies, changes, or tests, driven by data that will improve Marketing performance and the full user experience. This will help us excel at increasing customer retention ensuring successful retention marketing campaigns and initiatives to stay ahead of the game.
What you’ll be doing
As part of your role, your responsibilities will include:
Analytics:
- Report on and analyze retention rate trends across sports and casino across various cohorts (Month 1 and onwards).
- Review and provide insight into the impact of various campaigns being executed by the Retention Specialist Team. Promotions and campaigns would include but not be limited to deposit match offers (casino), bonus credits, direct mailers, enhanced odds offerings, customer onboarding, lapsed customer offerings.
- Work with the Communications Team on overall communications reporting and insight into metrics such as open rates, click rates, unsubscribes, IP credibility and delivery.
- Closely align with the Marketing Insight Analyst in the acquisition space.
- Liaise with the Content Marketing to assess website tracking data to provide insight and suggestions around customer behaviors and possible journey improvements.
- Close cooperation and coordination between all branches of Retention Marketing to ensure timelines and deliverables on all projects are meet to expectations.
- Stay abreast of all changes and optimizations in the retention strategy to ensure details of all changes are measured and provide insights to business.
- Report on and analyze new initiatives within the Retention Marketing team.
- Assume complete ownership of the Retention Reports on the relevant data tools by creating and maintaining appropriate ease of access to data for the Retention Marketing team.
- Generate new reports to provide insights and direction on and ad-hoc basis.
- Monitor, investigate, and escalate issues with the various reports.
- Proactively identify trends, investigate any irregularities, and follow up with any fixes and/or amendments to improve efficiencies.
- Ensure reports are up-to-date and that reporting errors are fixed in a timely manner.
- Gather requirements for reporting and building spreadsheets and tools to answer reporting needs within the team (Excel, Power BI, MSSQL, Tableau, etc.)
- Familiarize yourself with other data sources to be able to link them up, when necessary.
- Communicate findings and recommendations to both technical and non-technical stakeholders in a clear and concise manner.
- Stay abreast of and advocate for industry best practices with regard to data analysis, data stewardship and data visualization.
Teamwork:
- Build excellent rapport with all levels within the organization.
- Ensure all information is saved in a central location.
- Build and maintain relationships with various support departments (Marketing, Customer Support, HVC Team, BIS, Dev, – to name a few).
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
- 3 years’ relevant work experience or bachelor’s degree in Statistics, Data Science, Finance, Marketing, or closely related field.
- 3-5 years’ MSSQL experience with specific reference to creation of stored procedures, functions, automation of jobs, performance tuning and optimization, RDBMS, error handling and logging, etc.
- 3-5 years’ experience with front end visualization tools such as Excel / SSRS / Power BI / Tableau (creation, implementation, and maintenance of analytical dashboard).
- Team members must be able to qualify for licenses and permits required by federal, state, and local regulations.
- Proficient in Microsoft Office Suite (Advanced Excel proficiency; proven working knowledge and experience with Excel spreadsheets, graphs, and formulas).
- MSSQL experience with specific reference to creation of stored procedures, functions, automation of jobs, performance tuning and optimization, RDBMS, error handling and logging, etc.
- SSRS – ability to build parameterized reports, create subscriptions and schedules, expressions, etc.)
- Power BI / Tableau – ability to build dashboards and reports.
- Previous experience in generating and compiling documentation and reporting.
- Proven ability of liaising with all levels of management and key stakeholders.
- Previous experience in iGaming, online sports, banking, or e-commerce.
- A passion for producing high quality, accurate, and actionable analysis to drive business performance.
- Ability to work within a team as well as independently with strong prioritization skills.
- Self-starting methodical working style.
- Work within a technical or specialist area of expertise to continuously improve the quality of the service and/or the product provided.
- Consider problems as a challenge, collect information relevant to the problem, be disciplined in ascertaining the root cause, identify and develop a practical solution, communicate the findings, and implement action to resolve the problem.
- Create a culture of continuous improvement. Bring a sense of urgency to situations, demonstrate an active approach, be willing to get involved to increase the pace and achieve goals and objectives
- Physical Demands: While performing the duties of this job, the employee should be able to:
- Regularly talk and hear.
- Sit for long periods and reach with hands and arms.
- Lift up to 25 pounds, stand, and walk.
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- Previous experience in the online gaming or casino industry, with an understanding of player behaviour and industry regulations
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at DGC and Super Group. This includes:
- We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Health insurance contribution.
- Life insurance cover.
- 401K match.
Be part of that Superclass feeling.
At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do.
Here, your growth is supported and your contributions valued.
Game on!