Job Description
Position Overview:
We are seeking a skilled Demand Generation Specialist to join our marketing team. The ideal candidate will develop and execute multi-channel campaigns to drive lead generation and conversion, primarily within the automotive, finance, and insurance industries .
Responsibilities:
- Develop and execute multi-channel demand generation campaigns (SEO, PPC, content marketing, email)
- Identify and target key audiences within the automotive industry
- Create engaging content to attract and convert leads
- Manage and optimize digital advertising campaigns
- Analyze campaign performance and make data-driven adjustments
- Collaborate with the marketing team to develop lead nurturing programs
- Utilize marketing automation tools to automate lead generation processes
Required Qualifications:
- Experience in demand generation and digital marketing
- Strong understanding of SEO, PPC, and content marketing
- Proficiency in marketing automation tools (e.g. HubSpot, 6Sense, Mailchimp)
- Excellent analytical and data analysis skills
- Strong communication and writing skills