Who We Are
Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com
Our Ways of Working
We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees.
We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually. This role is remote in Los Angeles, CA. There is an expectation that you visit the Babylist Showroom located in Beverly Hills, CA about three to five times a month.
What the Role Is
Babylist is hiring a Social Media Manager to focus on Instagram strategy and content. Instagram is a key channel and window to which our customers, potential customers, influencers and celebrities view the brand. We believe Instagram is a meaningful marketing channel to both uplevel our brand perception and deepen our brand understanding with both new and existing users. This person will hold the key to this channel and be responsible for content creation and measurement. This role will sit on the Brand Marketing team and will report directly to the Director of PR and Social.
Who You Are
- 5-8 years of experience in Social Media, specifically with a focus on Instagram/Meta
- You have at least 1-2 years of management experience
- You’ve led Instagram strategy and content for a major consumer brand
- You are a whole-brained go-getter who has a track record building successful platform strategy while also being a creative executor who can turn a Reel around in record timing
- You are metrics savvy and have a deep understanding of how to slice and dice channel data to understand what our audience is telling us and how we can optimize our channel strategy
- You’re a content creator who, at any given moment, knows what’s trending on Instagram and has several ideas for how Babylist can participate
- You obsess over Instagram native trends and platform updates and features and are eager to test and implement new features.
- You understand the unique life stage of our users and take that into consideration with every social post and idea
How You Will Make An Impact
- Develop a content strategy for our Instagram channel
- Concept and create brand-owned Instagram and Instagram Story content, creating content that uplevels the Babylist brand and educates on the Babylist value prop
- Measure performance on a weekly, monthly and quarterly basis, obsessing over what our audience is telling us and iterating the strategy accordingly
- Trendspot on Instagram and take action to create content quickly when a trend is right for our brand
- Support registry acquisition as a secondary channel goal, supporting creative strategy needs across Meta in close partnership with with acquisition team
- Establish yourself internally as the go-to for all things Instagram. Ability to take a campaign or initiative and turn around the best way to make that idea shine on Instagram
- Collaborate and share learnings with direct social team and key cross-functional stakeholders (design, editorial, partnerships, showroom)
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- We believe in exceptional management
- We are an antiracist organization and doing the work to support differences of all kinds
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.
The estimated pay range for this role is $86,320.00 - $129,480.00
In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.com), instant messaging platforms or unsolicited calls.