Candidate Capabilities:
• Has enterprise-level experience:
• Has worked in an SEO role at a big company previously
• Has worked with and is comfortable with detailed matrices
• Confident in communicating and selling in new ideas to multiple stakeholders
• Able to size opportunities from easy quick wins to opportunities that require a longer-term outlook
• Knows how to adjust and think about categories of keywords and content
• Can think strategically about SEO across multiple properties without cannibalizing each property, and creating the rules of engagement to ensure other stakeholders are on the same page
• Capable of working within CMS systems (i.e. Adobe Experience Manager)
• Experience working within Adobe Analytics is incredibly important
• SEO Tool experience: Google Search Console, SEM Rush, Bright Edge
Deliverables:
• Drive incremental organic SEO site traffic to Talent Solutions website
• Build and maintain a matrix showing keyword content strategy data in relation to competitors
• Develop an SEO strategy that allows for multiple stakeholder review, input, and revisions
• Conduct keyword research and discovery
• Work with SEO agency on foundational recommendations
• Optimization via Content Management System (“CMS”)
• Uncover net new keywords and other potential targetable markets.
• Review and analyze SEO and keyword data
• Develop opportunity projections for website and revenue growth using Adobe Analytics
• Use keyword research per business unit to provide content strategy
• Build and maintain a quarterly report on SEO growth
Basic Qualifications:
• 5+ years of experience in SEO with a focus on enterprise level strategy
• Bachelor's is required
Preferred Qualifications:
• Deep understanding of search engine algorithms, SEO best practices, and industry tools.
• Proven analytical skills with experience in SEO tools and technologies (such as SEM Rush, SEO Clarity, GSC, etc), website analytics, and reporting
• Track record in forecasting, reporting, and delivering business results with P&L accountability.
• Well versed in defining roadmaps and delivering with teams that employ agile software development methodologies
• Ability to craft clear, compelling recommendations backed by robust analysis and articulate them effectively across the organization.
• Ability to influence executive and senior level leaders regarding product vision, roadmap and work backlog priorities and trade-offs
• Excellent communication and interpersonal skills, with a knack for effective collaboration with stakeholders at all levels.
• Intellectual curiosity -- you never stop learning or seeking better ways to do things
• Not afraid of ambiguity, entrepreneurial and strong ability to envision and shape the future
• Thrive in a dynamic, performance-driven environment where agility and innovation are prized
Suggested Skills:
• Marketing
• Analytical
• Communication