Job Overview: Five9 is a leader in Cloud based Contact Center solutions and one of the Bay Area’s fastest growing companies. We are looking for an experienced Marketing Programs Manager – Events to join our energetic marketing department. The ideal candidate will have experience driving event strategy and execution and working in a fast-paced environment.
Key Responsibilities:
- Refine and execute an integrated event marketing to support prospecting, lead and pipeline generation and sales opportunity acceleration.
- Plan includes trade shows, sales events, customer user group meetings, customer advisory board events, etc.
- Manage the logistics & execution (includes the integrated marcom tactics, ancillary events such as customer dinners, speaking opportunities, staffing, giveaways, booth property details, lead capture strategy)
- Manage overall strategy and oversee event scheduling, program budgets, expenses and travel schedule
- Ensure that all events are executed flawlessly; develop processes to achieve continuous improvement of all event categories
- Collaborate with internal stakeholders and regional teams to create an event support plan
- Ensure that branded/supported events are maximized to best reach target customer base and that the event plan delivers or exceeds forecasted leads
- Responsible for overall event budget and budget processes, including tracking of expenses and oversee individual event budget reconciliation and accruals
- Manage event vendor relationships and service providers; negotiate contacts and look for ways to optimize vendor program
- Coordinate with internal teams such as Product Marketing, Demand Marketing, Marketing, Business Development, Channel Sales, Automation, Creative Services, Content, Product, PR, Social Media, and Web Team to manage event program components
- Provide consulting service to organizations including Sales Leadership to develop quarterly field and partner event plans
- Consistently conduct post-program assessment to track results, measure ROI, and objectively compare programs to one another, leading to program optimization.
- Continuously update/adjust strategy to meet and exceed the requirements of the market, the sales team and the expanding business requirements
- Travel expectation up to 30% to attend events
Key Skills:
- 7+ years of experience in event & tradeshow marketing, planning, budgeting and execution and preferably with a focus on corporate events or tech industry conferences.
- Exceptional budgeting and vendor management skills.
- Experience managing booth properties, swag vendors, printing vendors, tradeshow management companies, etc.
- Experience managing an overall events and/or field marketing program at a rapid pace.
- Basic understanding of productivity tools such as SFDC, Marketo, etc. Strong MS Office – Excel, Word and Outlook
- Exceptional communication skills, including presenting and training abilities
- Ability to manage and prioritize multiple projects at one time
- Strong organization and project management skills
- Ability to thrive in a team environment
- Bachelor's degree or equivalent experience