JustinBradley's client, a multinational mass media and entertainment company, is seeking a Business Systems Analyst I. The Analyst will work with Marketing and CRM teams to understand and document campaign segmentation requirements and activation use cases.
Daily Responsibilities:
- Support data discovery, definition, source-to-target mapping, and validation efforts to enable the desired data flows and configuration in MarTech platforms
- Work with engineering teams to provide and test data platform feature enhancements end-to end
- Document the data flows between the data MarTech platforms
- Help monitor health of data pipelines and ingestion process
- Take direction from the Sr. Manager, MarTech, as needed
Must Have Skills / Requirement
- 2+ years of experience in data operations, business analysis, data analytics, marketing technology or data product management
- Must have strong analytical and problem-solving skills
- Must be able to effectively communicate requirements and solutions
- Demonstrated ability to work cross-functionally and collaborate with multiple teams (Marketing, Product, Engineering)
- Proficiency with SQL and working with user level data
- Must be able to prioritize and manage multiple projects and timelines
Nice to Haves:
- Experience working in Data Warehouses (e.g., AWS Snowflake, Google BigQuery)
- Experience working w/ CRM and cross-channel messaging tools, preferably Braze, Airship, Adobe, or SFMC Email channel experience required. Push, In-App, and SMS are a plus
- Experience in Direct-to-Consumer business. Subscription and lifecycle marketing is a plus
- Experience creating/setting up UAT/QA test plans
JustinBradley is an EO employer - Veterans/Disabled and other protected employees.