Location: Remote
Job Type: Contract
Compensation Range: $30 - 35 per hour
Cella is looking for a dynamic and motivated
Email Marketing Manager to join our client's team for a remote, contract opportunity!
As an Email Marketing Manager, you will be responsible for developing, implementing, and managing nurture campaigns for our client's products. This role involves strategizing and executing email marketing programs that engage leads through their journey. The ideal candidate will have a deep understanding of cybersecurity, experience with email nurture marketing, and strong analytical skills to optimize and scale programs effectively.
Responsibilities:
- Design and implement comprehensive programs for our client's products, including email campaigns, content strategies, and engagement tactics.
- Oversee the free trial program to ensure a smooth onboarding process, drive product adoption, and enhance user experience.
- Create and manage lead segmentation and targeting strategies to deliver personalized and relevant content to different customer segments.
- Collaborate with content creators to develop engaging materials, including emails, landing pages, and guides that resonate with trial users and leads.
- Monitor and analyze key performance metrics, such as engagement rates, conversion rates, and campaign ROI.
- Provide regular reports and actionable insights to stakeholders.
- Continuously test and refine programs based on performance data, user feedback, and industry best practices.
- Work closely with Sales, Product Marketing, and Customer Success teams to align programs with broader business goals and strategies.
- Keep up-to-date with the latest trends in cybersecurity, marketing automation, and tactics to ensure programs are cutting-edge and effective.
Qualifications:
- Experience level: Experienced
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 3+ years of experience in marketing, with a focus on nurture programs, preferably in the technology or cybersecurity sector.
- Strong understanding of cybersecurity products.
- Proven experience with marketing automation tools (e.g., Marketo, Eloqua HubSpot, Pardot).
- Strong analytical skills with experience in data-driven decision-making and performance optimization.
JOBID: 1063098
#PL
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.