About The Role
The Virtual Marketing Manager at Rossen Law Firm will be a key player in supporting our marketing department through project management, referral process management, and content creation tasks. This role is essential in ensuring the smooth execution of marketing initiatives, maintaining strong relationships with referral partners, and assisting in developing content that supports our digital presence.
Compensation
$14,500 - $18,000 yearly
Responsibilities
As the Virtual Marketing Manager, you will play a critical role in ensuring the smooth execution of marketing initiatives, managing the referral process, and supporting content creation tasks that elevate our brand as a criminal defense law firm. Your responsibilities will include coordinating marketing strategies, overseeing projects from start to finish, and maintaining strong relationships with referral partners. You will also assist in developing engaging content for various platforms, ensuring that all marketing activities align with the firm's strategic objectives.
- Project Management Oversee and manage marketing projects from inception to completion, ensuring all tasks are completed on time and within budget. Coordinate with internal teams and external partners to streamline processes and meet project goals.
- Referral Process Management Manage and optimize the referral process, working closely with attorneys and referral partners to ensure a seamless experience. Maintain strong relationships with key partners and actively facilitate digital referrals to other attorneys when appropriate.
- Content Creation Support Assist in the creation of a diverse range of content, including blog posts, newsletters, video scripts, and infographics. Ensure all content aligns with the firm’s brand voice and supports our digital presence.
- Marketing Strategy Coordination Collaborate with the marketing team to design and implement comprehensive marketing strategies that drive engagement and extend the firm’s reach. Stay updated on industry trends and best practices to keep Rossen Law Firm ahead of competitors.
- Engagement & Reach Adopt strategies to maximize client and partner engagement, extend our reach, and drive meaningful conversations across digital platforms. Monitor and analyze engagement metrics to inform future content and marketing efforts.
- Basic SEO & Digital Trends Understand effective SEO strategies to boost content visibility and drive organic traffic to our website. Keep abreast of digital marketing trends to ensure our strategies remain current and impactful.
- Content Consistency & Quality Ensure all messaging, regardless of platform or medium, aligns with and amplifies the firm’s unique brand voice. Review and optimize content to maintain consistency and quality across all digital touchpoints.
- Vendor Coordination Liaise with external vendors and partners involved in SEO, web development, and other digital marketing activities to ensure alignment and effectiveness.
- Performance Reporting Compile and analyze reports on project performance, content engagement, and referral conversions. Use data to recommend improvements to marketing strategies and processes.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is preferred.
- Minimum of 2 years of experience in project management, marketing, or related fields.
- Strong organizational and multitasking abilities.
- Excellent communication and interpersonal skills.
- Basic understanding of content creation and digital marketing.
- Basic understanding of SEO principles and best practices to optimize content for search engines and improve organic reach.
- Preferred Qualifications
- Graphic Design Skills
- Video Editing
- Creative thinker with a passion for innovation and a results-driven mindset.
- Experience in the legal industry or familiarity with legal terminology and practices is a plus.
- Adept at problem-solving and decision-making.
- Commitment to continuous improvement and professional development. A forever learner.
- Enjoy working collaboratively in a team-oriented environment.
- Ability to overcome objections and articulate the unique benefits of choosing Rossen Law Firm as their criminal defense law partner.
About Company
At Rossen Law Firm, we're more than just a team of experienced criminal defense lawyers. We're a family that cares deeply about people, not just cases. Our firm has built its reputation on trust, integrity, and relentless dedication to those we serve. We believe in ensuring justice and treating each client with the personal attention and compassion they deserve.
About Rossen Law Firm
With offices in Fort Lauderdale, Boca Raton, and throughout South Florida, Rossen Law Firm is a high-end criminal/DUI defense firm. With a team of litigating attorneys, Rossen’s 1,000+ 5-star reviews tell the stories of a criminal defense law firm that truly puts its clients first. Rossen Law Firm is an equal-opportunity employer.