Marketing Manager/Coordinator
Location: Boston (Hybrid Remote/Office)
Join an expanding start-up in shaping the future of bioanalytical tools with their new and innovative technology! As they prepare for the launch of their groundbreaking instrumentation, this team seeks a Marketing Manager/Coordinator to spearhead marketing initiatives. This role will involve managing their web domain, collaborating with digital SEO consultants, marketing firms, and technical writers. The successful candidate will also help coordinate all marketing activities, build pipelines of contacts, and position the product for success into 2025. This is a passionate and energetic team, dedicated to pushing boundaries. If you're excited about taking on a high-impact role in a dynamic environment, we want to hear from you!
Key Responsibilities
- Web & Digital Presence Management: Oversee web domain, enhance digital footprint, and improve lead quality.
- Marketing Coordination: Work closely with the team to execute marketing activities leading up to product launch. This includes managing social media campaigns, brochures, and high-level product overviews.
- Content Creation: Develop and oversee content creation for various marketing collateral, ensuring alignment with strategic goals.
- Lead Generation: Build and manage pipelines for potential leads, contributing to sales strategy.
- Field Engagement: Represent the brand at tradeshows, interact with customers, and help elevate market presence.
Experience
- Experience: 2+ years of relevant marketing experience (4+ years preferred), with a solid understanding of digital marketing and content creation.
- Skills: Proficient in web domain management (HubSpot experience a plus), Google Analytics, Google Ads, and LinkedIn. Familiarity with capital equipment sales and longer sales cycles is beneficial.
- Personality: Enthusiastic and proactive attitude, and a genuine interest in engaging with customers and attending events.
- Analytical Thinking: Ability to think analytically about various marketing platforms and strategies.
This role offers the opportunity to own a marketing plan, launch a game changing product, and explore future career advancement opportunities. You will be part of an exciting product launch that introduces new analytical techniques to the market. This team also provides a strategic umbrella within which you can align your individual strategy and excel. You will be empowered to own your role and contribute to our collective success.
If you're ready to make a difference and grow with this team, apply now via our website or send your application directly to Amanda Petersen at apetersen@symbioti.ca. We look forward to hearing from you!