Associate, Stores & Corporate Marketing Strategy
Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
Job Overview
The Associate, Stores & Corporate Marketing Strategy will be instrumental in developing and executing marketing campaigns that enhance the Macy’s brand experience across all stores. This role requires a strategic thinker with a deep understanding of consumer behavior and a passion for creating compelling brand stories. You will partner closely with cross-functional teams to develop and execute localized marketing strategies that drive sales, build customer loyalty, and achieve Macy’s overall business goals
What You Will Do
- Develop and execute Marketing Plans to support Macy’s Stores priorities including First 50, Backstage and Small Format that align with seasonal sales goals and brand objectives.
- Cultivate strong relationships with store partners across the country, understanding their business needs and collaborate to develop geographically relevant messaging ensuring brand stories resonate with consumers and drive business growth.
- Partner with customer team on the market and competitor landscape for shifts, trends, and insights that inform marketing plans.
- Lead the planning and execution of marketing tactical support, including:
- Collaborate with store partners on all information needed for creative style-outs and presentations including messaging priorities
- Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
- Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback
- Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging
Skills You Will Need
- Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them
- Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
- Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
- Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
- Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
- End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
- Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
- Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.
- Minimum 5-7 years of experience in developing and executing marketing plans.
Who You Are
- Dedicated to fulfilling ideals of diversity, inclusion, and respect that Macy’s aspires to achieve every day in every way.
- Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
- Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
- Able to work a flexible schedule based on department and company needs.
What We Can Offer You
- An inclusive, challenging, and refreshingly fun work environment
- Competitive pay and benefits rooted in principles of equity
- Performance incentives and annual merit review
- Merchandise discounts
- Health and Wellness Benefits across medical, dental, vision, and additional insurance
- Retirement Savings Plan with 401k match opportunity
- Employee Assistance Program (mental health counseling and legal/financial advice)
- Resources for continuous learning, career growth, and leadership development
- 8 paid holidays
- Paid Time Off (first year prorated depending on start date)
- Tuition reimbursement program
- Guild education benefit funds 100% of tuition, books, and fees in designated programs
- Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
- Empowerment and autonomy to perform impactful work with tangible results
About Macy’s
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.