Job Description
Associate Analyst, Web and Experimentation Analytics
Summary
We are looking for someone with a tenacious, can-do attitude who is passionate about utilizing statistics and data to improve our business. This role will be responsible for wrangling data from multiple sources to deliver analytical insights to drive our A/B testing program forward. Interaction with multiple teams across marketing and tech, including senior leadership, is expected, and candidates will need to distill down complex, large data sets.
- Lead comprehensive analysis of experiments to uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
- Automate data collection and templates for all experiments including primary and secondary KPI, segmentation, profitability, statistical validity, etc.
- Proactively identify test-specific data capture required to enhance existing data points that will serve as secondary metrics and may inform future test iterations
- Ensure data integrity and recognize / resolve data inconsistencies in databases, reports, and analyses
- Support the ongoing analytics needs of the business as well as the test ideation roadmap via KPI reporting, structured and ad-hoc analysis, customer insights, etc.
Qualifications
- Bachelor's degree required with 0-2 years’ experience in digital data and business analytics. Graduate degree in Statistics, Math, Economics, Engineering or Marketing Analytics preferred.
- Strong quantitative/analytical skills and understanding of A/B testing statistics
- Microsoft Excel experience required
- Understanding of relational databases, SQL, and query planning, writing, and execution
- Proficiency with Tableau and eCommerce datasets preferred
- Knowledge of big data technologies on AWS, advanced statistics, machine learning, and scripting in industry standard tools (R, Python, etc.) a plus
- Ability to effectively prioritize multiple initiatives and execute plans and initiatives with a sense of urgency
- Ability to work well with cross-functional teams; independently and proactively
- Talent for communicating technical or detailed information effectively and succinctly to nontechnical audiences