Description
You will play a crucial role in enhancing our brand’s visibility and engagement efforts. This position involves crafting and optimizing content that resonates with our audience and drives our marketing objectives forward. Collaboration with cross-functional teams will be essential as you develop compelling stories across various platforms, including blogs, social media, eBooks, and press releases.
This is a fully remote position, with a preference for candidates located on the West Coast to align with team schedules. Candidates in the Rochester, NY area have the option to work in our local office.
Salary
\(78,000 - \)84,000 annually, plus up to 5% annual bonus.
Key Responsibilities
- Collaborate with product marketing and demand generation teams to develop and execute content strategies that align with overall marketing goals.
- Create engaging content such as blog posts, social media updates, eBooks, press releases, and marketing collateral that align with our brand voice and style.
- Conduct in-depth research on industry topics, collaborating with internal experts to ensure accuracy and relevance.
- Edit, proofread, and refine content to ensure high-quality, consistent messaging.
- Partner with designers, video producers, and other creative teams to deliver cohesive and visually engaging content.
- Regularly update website content to reflect the latest product updates, news, and company information, while supporting demand generation initiatives.
- Continuously optimize website content to improve SEO, user engagement, and conversion rates.
- Develop and execute social media strategies to boost engagement, increase followers, and drive traffic to the website.
- Monitor and analyze content performance on websites and social media, adjusting strategies as needed to improve results.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- At least 2 years of experience in content management, copywriting, or a similar role, ideally in a marketing or digital agency environment.
- Strong writing, editing, and proofreading skills, with a portfolio showcasing your work.
- Experience with SEO and web traffic metrics.
- Familiarity with WordPress and social media platforms.
- Excellent project management skills with the ability to juggle multiple deadlines.
- A creative thinker with a strategic mindset and a passion for content innovation.
Desired Qualities
- Strong critical thinking and problem-solving abilities.
- Collaborative and influential, able to work effectively with diverse teams.
- Self-motivated and tech-savvy.
- Solution-oriented with top-notch communication skills.
Why Join Us?
Your contributions will help shape the future of our industry-leading products and further our reputation as a global leader. If you thrive on innovation, creativity, and customer satisfaction, we encourage you to apply. This is your opportunity to be part of a dynamic and forward-thinking team, driving real change in the world of printing.
Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender identity, sexual orientation, national origin, disability, age, or veteran status.
Employment Type: Full-Time