Overview:
The
B2B Marketing Specialist with 2-3 years of experience will have a good understanding of B2B marketing strategies and be adept at driving demand generation, lead nurturing, and customer acquisition. You will play a key role in developing and executing marketing campaigns that align with our business goals and enhance our brand presence in the B2B space, supporting Regional Sales teams.
Responsibilities:
- Support the creation and implementation of marketing collateral for use in Salesforce.
- Collaborate with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.
- Create and manage compelling content tailored to our B2B audience, including blog posts, whitepapers, case studies, email newsletters, and social media content for use by regional sales team and Salesforce.
- Support the implementation and optimize lead generation strategies, including email marketing and SEO.
- Support the development of lead nurturing workflows to move prospects through the sales funnel effectively.
- Track, measure, and analyze the performance of marketing campaigns collaborating with the Campaign Insights team.
- Review and present detailed reports on campaign performance and ROI, providing insights and recommendations for future campaigns.
- Utilize insights to adjust marketing strategies and maintain a competitive edge in the industry.
Qualifications:
- Education required: B.S. Degree in Marketing, Business, Communications or another related field
- Minimum years of experience required: 2-3 years in marketing, with previous experience developing a successful lead generation and nurturing program
- Strong business acumen and results-oriented
- Strong project management skills and attention to detail
- Strong verbal and written communication skills
- Comfortable working cross-functionally
- Understanding of online ticketing a plus