We are seeking a dynamic and detail-oriented full-time Marketing Coordinator to join our team at Fairfax EggBank, a subsidiary of the Genetics & IVF Institute. The ideal candidate will have a strong emphasis on digital marketing, website management, and SEO, as well as experience in supporting events and creating engaging content for TikTok and the website. This role is pivotal in enhancing our online presence, driving brand awareness, and supporting various marketing initiatives.
About Us:
Fairfax EggBank is the industry leader in frozen donor eggs. Our unmatched portfolio of diverse and rigorously screened egg donors and service excellence make us the trusted choice for clinics and patients around the world. Partnering with 450+ clinics in the United States and internationally, we offer the world’s largest distribution network for frozen donor eggs.
The Fairfax EggBank commitment to quality leads to exceptional success rates. Every Fairfax EggBank donor is recruited and screened by our experienced staff. Our scientific team implements the most stringent quality control standards in the industry so that patients can trust that their Fairfax EggBank eggs will yield the best outcomes. We take pride in providing intended parents with compassionate care and options to help build their families. Fairfax EggBank is a proud supporter of the LGBTQIA+ community.
Key Responsibilities:
- Manage and update the company website, ensuring content is current, accurate, and aligned with marketing strategies.
- Implement and track SEO best practices and content strategy for company website.
- Work with the web development team to implement changes, enhancements, and SEO best practices.
- Track and report on website performance, using analytics tools to measure traffic, user behavior, and conversions.
- Develop engaging and high-quality content for the website, blog, and email campaigns.
- Assist with design projects such as collateral creation (digital or print)
- Support event logistics and coordination, including trade shows, webinars, and other promotional activities.
- Participate in company TikTok’s, monitor social media trends, and suggest new content ideas to keep the brand relevant and engaging.
- Explore industry trends, new digital marketing channels, strategies, and technologies to maintain our competitive edge.
- Perform other marketing-related tasks and projects as assigned, which may evolve based on the needs of the company and emerging trends in digital marketing.
Qualifications:
- 1+ years of marketing experience.
- Bachelor’s degree in marketing, communications or related field.
- Experience in website tools: analytics (e.g., Google Analytics), content management systems (e.g., WordPress), email marketing, and SEO platforms.
- Experience with social media platforms, particularly TikTok, and a strong understanding of content trends.
- Understanding of SEO principles, including technical SEO, keyword research, on-page optimization, link building, and content strategy.
- Creative thinking and a passion for storytelling.
- Excellent written and verbal communication skills.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Basic graphic design skills and familiarity with design tools, Adobe Creative Suite is a plus.
Additional Information:
- Salary commensurate based on experience
- This is a hybrid position- will be required to come into the Fairfax, VA office once a week.
- Must live in the DC metro area
GIVF provides competitive compensation and generous benefits to our employees, including:
- Health, Dental and Vision insurance
- Flex Spending Account (FSA) and Health Savings Account (HSA) options
- Group term life insurance
- Short-term and long-term disability options
- 401K plan
- Paid parental leave
- Equity via an Employee Stock Ownership Plan (ESOP)
- Tuition reimbursement program
- Substantial discounts on company services, including IVF/IUI, fertility preservation (egg freezing), and egg and embryo storage
- Paid vacation and sick time
- Paid company holidays
- Job training and development opportunities
- Company-wide social events
Why Fairfax EggBank?
Our employees enjoy a supportive, forward-thinking work environment where your creativity and expertise will be celebrated. You'll have the opportunity to shape the future of fertility preservation and make a profound impact on people's lives.
Additionally, we offer competitive compensation, excellent benefits, and opportunities for professional development, all while working in a vibrant, inclusive, and collaborative team.
If you're ready to embark on a one-of-a-kind marketing journey with a strong focus on digital strategies and help, make miracles happen, apply today!
How to Apply:
If you're ready to join the Fairfax EggBank team and embark on a journey to change lives, please send your resume and a compelling cover letter outlining your marketing expertise, particularly in digital marketing, and your vision for Fairfax EggBank to febjobs@fairfaxeggbank.com and note FEB Marketing on the subject line.
Fairfax EggBank is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. EOE/M/F/D/V