Job Description
We are in search of Copywriter, Multicultural with Spanish language fluency (written and spoken) and experience writing for and an understanding of the US Hispanic market to join our creative team. We are looking for someone who has worked with multicultural content and understands the cultural nuances and regionalisms of Mexican American culture. You will join a team of creatives focused on our newest AOR win for a large telecom client. You will create compelling, culturally relevant, and authentic creative tailored specifically for this audience across multiple marketing channels. You will write for deliverables including TV, radio, out of home, paid social media and print. You will report to a Creative Director, and be paired with an Art Director (and we'd love an existing team!).
Content Creation (Spanish)
Develop creative and captivating copy for marketing campaigns, advertisements, social media, and other channels, ensuring it resonates authentically with the Spanish-Mexican market.
Cultural Insight (Hispanic Market)
Stay informed about cultural trends, linguistic nuances, and preferences within the Mexican market, incorporating these insights into all written content.
Collaboration
Work with teams, including designers, marketers, and strategists, to create integrated and culturally resonant campaigns that specifically target the Spanish-speaking Mexican audience.
Research
Research the Spanish-speaking Hispanic market, understanding the diverse cultural landscape and ensuring accurate representation in all communications.
Language And Culture
Modify writing style, tone, and language to suit the cultural context of the Spanish speaking market, maintaining sensitivity and inclusivity in all communications.
Brand Voice
Contribute to the development of the brand voice, ensuring consistency and authenticity across all communication channels targeted at the Spanish-speaking audience.
Feedback Integration
Collaborate with team members to incorporate feedback and refine copy based on performance metrics and market insights within the Spanish-speaking market context.
Contribute work to pitches
You will concept against all deliverables, developing campaigns, activations, social posts, and more across multiple projects, deliverables and clients simultaneously
Manage the daily progress of a project from start to finish