Description
We are seeking a passionate Marketing Specialist to join our dynamic team on a hybrid basis in Charlotte, NC. In this role, you will play a key part in supporting the development and execution of marketing plans across diverse segments, driving awareness and demand in the market.
Key Qualifications
- Bachelor's degree in marketing or a business-related field
- 2-3 years of experience in a marketing role
- Experience in both traditional and digital marketing
- Prior experience working with well-established corporations
- Strong focus on project management
- Preferred education from a reputable institution (UNC Chapel Hill, NC State, Wake Forest, High Point University, or equivalent)
What You’ll Do
Drive Business Growth
- Support the development and execution of integrated marketing plans with a focus on customer retention, demand generation, and advocacy.
- Create strategic campaigns for customer-facing events and digital lead generation.
- Collaborate with Sales, Market Development, and Product Line Management to identify new opportunities.
- Coordinate initiatives to build brand awareness and drive incremental revenue growth.
- Lead marketing campaign execution on time and within budget.
Be the Segment Marketing Expert
- Become a subject matter expert in market segments and relevant applications.
- Engage with internal and external stakeholders to provide insights and execute data-driven strategies.
- Support specialized media and communication strategies tailored to the market.
- Empower sales teams with tools and messaging to present value effectively.
- Lead the commercialization of products in collaboration with various teams.
- Develop and execute digital campaigns (social media, email marketing, web content) to generate leads and grow the market.
Provide Marketing Thought Leadership
- Define and communicate value propositions to key audiences through compelling campaigns.
- Craft relevant, technical, and business-driven content to engage customers at every stage of the buying journey.
Success Metrics
- Growth of segment revenue
- Lead generation and opportunity conversion
- Marketing-influenced revenue
- Engagement across key accounts, web, and social media
- Timely completion of marketing projects
What We're Looking For
Required Skills & Competencies
- Bachelor's degree in marketing or a related field
- 2-3 years of marketing experience
- Fluent in English
- Proficient in digital marketing, including social media management, email campaigns, and web content
- Knowledge of SEO is a plus
- Ability to operate independently with minimal supervision
- Strong project management skills and attention to detail
- A creative, energetic, and passionate approach to marketing
Preferred Experience
- Experience in marketing within the telecommunications or a related industry
If you're ready to bring your marketing skills to a collaborative and innovative environment, we'd love to hear from you. Apply today to join a team where your contributions will drive growth and make a real impact.
Employment Type: Full-Time