LHH is collaborating with a dynamic B2B company that is seeking a skilled Digital Marketing Specialist to join their team and drive their marketing initiatives forward.
Role Overview: The Digital Marketing Specialist will play a crucial role in developing and executing marketing strategies that drive lead generation, enhance brand visibility, and optimize campaign performance. This role requires a blend of creativity and analytical skills, with a focus on B2B marketing strategies and effective use of digital tools.
Key Responsibilities:
- Campaign Management: Ensure B2B marketing campaigns align with business objectives and deliver measurable results.
- Lead Generation: Develop and execute strategies to attract and convert leads. Utilize various digital marketing tactics to generate high-quality leads and nurture them through the sales funnel.
- Social Media Content Creation: Create and manage engaging B2B social media content that drives brand awareness and engagement.
- Agency Oversight: Collaborate with and oversee external agency partners to manage SEO and paid advertising campaigns. Ensure that agencies deliver on key performance indicators and adhere to agreed-upon strategies.
- Data Analysis and Reporting: Monitor and analyze marketing data and campaign performance metrics. Provide actionable insights and recommendations for optimization based on data-driven analysis.
Required Qualifications:
- Experience: Minimum of 3 years of experience in B2B digital marketing. Proven track record in managing successful marketing campaigns and lead generation efforts.
- Technical Skills: Proficiency in HubSpot and Salesforce is essential.
- Agency Management: Experience in overseeing and managing relationships with external agencies, particularly in the areas of SEO and paid advertising is a plus.
- Analytical Skills: Strong skills in data analysis, reporting, and optimization. Ability to interpret marketing metrics and translate them into actionable insights.