About Us:
Roxon is a leading company in Multitool, dedicated to delivering innovative solutions and achieving excellence. We are seeking a skilled and motivated Digital Marketing Specialist to join our team on a part-time basis. This role will focus on email marketing, search engine optimization (SEO), and paid advertising to drive our online presence and growth.
Job Description:
Responsibilities:
- Email Marketing:
- Develop and execute email marketing campaigns to drive engagement, conversions, and customer retention.
- Create and design email templates, write compelling copy, and segment email lists for targeted messaging.
- Analyze email campaign performance metrics and optimize strategies for better results.
- Search Engine Optimization (SEO):
- Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings.
- Optimize website content, meta tags, and backlinks to enhance search engine visibility.
- Monitor and analyze SEO performance and make recommendations for improvements.
- Paid Advertising:
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Develop ad creatives, set targeting parameters, and monitor campaign performance to ensure optimal ROI.
- Analyze ad performance data and adjust strategies to meet campaign goals and budget constraints.
Requirements:
- Proven experience in email marketing, SEO, and paid advertising.
- Strong understanding of digital marketing principles and best practices.
- Proficiency with email marketing platforms Mailchimp and SEO tools (e.g., Google Analytics, SEMrush).
- Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads Manager).
- Excellent analytical skills and ability to interpret data to make informed decisions.
- Strong written and verbal communication skills.
- Ability to manage multiple tasks and projects in a fast-paced environment.
Hours:
- work hours are from 9:00 AM to 1:00 PM.
- 20 hours per week