We are seeking a Digital Marketing Specialist for one of our clients in the B2B space. The ideal candidate has a proven track record in executing and optimizing digital marketing strategies across multiple channels. You will be responsible for driving growth through marketing automation, website development, campaign management, social media, SEO, marketing analytics, and paid ads. Experience with HubSpot and Salesforce is preferred but other marketing automation and CRM platforms will be considered.
Responsibilities:
- Develop and execute digital marketing campaigns to enhance brand visibility and lead generation.
- Develop and implement strategies within HubSpot to attract, qualify, nurture, and convert key audience segments.
- Work in Salesforce and HubSpot to optimize campaign workflows, ensuring delivery of targeted content throughout the customer journey.
-Design and implement social media strategies for the company's pages.
-Manage and act as the strategist for an external agency that handles SEO, Paid Media and analytics for the company.
- Manage campaigns using HubSpot and Salesforce, ensuring seamless integration between marketing and sales efforts.
Qualifications:
- 3+ years of digital marketing experience, with a focus on B2B.
- Proficiency in HubSpot & Salesforce, and knowledge of Google Analytics, and paid advertising platforms.
- Strong understanding of SEO best practices and digital marketing analytics.
- Excellent communication and content creation skills.