Overview: As a "Sr. Data Analyst-Marketing" you will collaborate with clients to understand data requirements, analyze large data sets, and deliver actionable insights that drive business decisions. Your deep expertise in marketing analytics will be critical in being successful in this role.
Key Responsibilities:
- Partner with business leaders to define and understand data requirements, conduct research, and present analytical solutions.
- Manage and execute large-scale data analytics projects, integrating extensive data sets to provide actionable insights and recommendations.
- Design and implement marketing campaigns, including audience selection, campaign strategies, and performance measurement.
- Develop and execute various testing strategies, including A/B testing, multivariate testing, and holdout tests, to optimize marketing efforts.
- Ideate and implement changes to digital marketing materials based on data-driven insights and testing results.
- Monitor and evaluate the outcomes of testing efforts to refine and enhance marketing strategies.
- Develop and maintain technical documentation and client-facing materials to support data-driven decision-making.
- Apply advanced statistical techniques and tools to interpret data and deliver clear, concise data visualizations.
Preferred Skills and Experience:
- Extensive experience in marketing analytics, including designing and running marketing campaigns, executing A/B tests, and ideating testing strategies.
- Deep understanding of digital marketing materials and the ability to recommend and implement changes based on analytical insights.
- Proficiency with SAS, SQL, R, or Python for data analysis.
- Expertise in data visualization tools such as Tableau, Power BI, or similar.
- Strong analytical skills with experience in querying and interpreting complex data sets.
- Proven experience in designing practical experiments and measuring marketing campaign effectiveness.
- Skilled in analytic storytelling and presentation using PowerPoint or similar tools.