A leading Paper and Packaging Distributor is looking for a Product Manager in Atlanta, GA to join their Consumer Products team, bringing expertise in product management within consumer goods sold across multiple distribution channels. They are looking for someone who can drive innovation, product development, and effective lifecycle management while working cross-functionally to achieve business goals.
Responsibilities:
- Project manage new product development programs, driving the cross-functional team to on-time, on-cost and on-quality execution.
- Assist in identifying and developing plans to address unmet consumer needs validated through consumer research. Lead efforts in assigned categories to ideate, filter, scope and initiate new product ideas.
- Support efforts to manage the product portfolio including analysis related to adding, growing and exiting categories, sub-categories and SKUs.
- Collaborate with Supply Chain to execute and communicate category inventory targets. Collaborate to reduce excess and obsolete inventory.
- Provide analytical support to assess growth and profitability of assigned category and product segments, recommend initiatives based on that analysis.
- Analyzes shopper insights and market data to set pricing objectives, strategies and guardrails for key SKUs or categories. Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder.
- Work cross-functionally to identify growth and operational efficiency opportunities for the category.
- Analyze category P&L and recommend corrective actions to improve results against business commitments, support recommendations with strong business rationale.
- Partner with Brand Marketing, Marketing Services and agency partners to execute commercialization plans that support brand plans and programs.
- Collaborates with Sales partners regarding base business, renovation and innovation strategies and plans, pricing, line reviews and internal sales management.
Requirements:
- Bachelor’s degree in Business, Marketing, Finance, Engineering, or related field.
- 4+ years of marketing experience, preferably in consumer or brand marketing.
- Proven track record in new product launches from concept to commercialization.
- Strong analytical, problem-solving, and leadership skills, with the ability to drive results.
- Excellent communication, attention to detail, and time management abilities.
- Experience in pricing strategies and value optimization.
- Proficiency in Microsoft Office, especially Excel for data analysis.
- Preferred background in Consumer Packaged Goods (CPG) or manufacturing industries.