Type: Co-Founder / Equity-Based
Citron Jaune, an ethical and sustainable fashion brand dedicated to empowering women artisans in Madagascar and beyond, is looking for a passionate and driven co-founder to join our journey toward reshaping the future of eco-friendly fashion.
About Us:
Citron Jaune creates timeless, small-batch collections made from biodegradable and organic materials, using noble fabrics such as cotton, wool, and silk. We champion circular fashion and ethical craftsmanship, offering customers sustainable alternatives with a mission to support and uplift artisans. Our business focuses on minimizing waste, responsible production, and engaging our community through meaningful experiences and stories.
We’re now ready to scale, and we’re looking for a co-founder who can take our brand to new heights in North America, Europe, and Asia. As our Marketing and Digital Growth Specialist, you will have the opportunity to shape and lead our brand's global marketing strategy.
What You’ll Do:
- Lead our digital marketing strategy across all platforms, with a focus on scaling Citron Jaune’s presence in key global markets.
- Drive customer acquisition and growth by building, executing, and optimizing campaigns that engage eco-conscious customers.
- Develop and manage social media strategies that strengthen brand awareness, foster community engagement, and drive customer loyalty.
- Focus on SEO and content marketing strategies to enhance organic reach and drive traffic to our website.
- Build and lead influencer marketing campaigns to create meaningful partnerships with advocates in the sustainable fashion space.
- Help launch and grow our subscription models, such as the Citron Jaune Circle, a program designed to offer curated sustainable clothing to moms and expectant mothers every three months.
- Optimize e-commerce user experiences to increase conversion rates and improve the customer journey on Shopify.
- Collaborate with the CEO on brand strategy and contribute to Citron Jaune’s long-term vision for a more sustainable fashion future.
Who You Are:
- A passionate advocate for sustainable fashion with a deep understanding of the eco-conscious consumer.
- 5+ years of experience in digital marketing, e-commerce, or brand growth, with a track record of scaling a brand, especially in the fashion or lifestyle industry.
- Knowledgeable in SEO, social media marketing, influencer partnerships, email marketing, and community building.
- Experienced in e-commerce platforms (especially Shopify) and familiar with subscription models.
- Excited about building a brand with purpose and making a global impact.
- Entrepreneurial, data-driven, and results-oriented, with strong project management and leadership skills.
- A team player who thrives in a collaborative environment but can also work independently.
Why Citron Jaune?
- Join a brand with a strong mission: You’ll play a key role in empowering women artisans, supporting local communities, and driving sustainable fashion.
- Shape the global growth of a brand: As a co-founder, you’ll have the chance to shape our international marketing strategies and build a community of loyal, eco-conscious consumers.
- Equity and ownership: This role offers the opportunity to become a co-founder, with an equity stake in the business.
- Flexibility and creativity: You’ll have the freedom to experiment with new ideas and strategies in a company dedicated to innovation and sustainability.
If you’re passionate about fashion, sustainability, and making a real impact, we’d love to hear from you!
To Apply:
Please send your LinkedIn profile and a brief message about why you’re interested in Citron Jaune to jenny@citronjauneshop.com.