We are a digitally native company where innovation, design and engineering meet scale. We use the latest technologies in the digital and cognitive field to empower organizations in every aspect. We want you to join us to work for the biggest clients in tech, retail, travel, banking, eCommerce and media, revolutionizing and growing their core businesses while helping them (and you!) stay ahead of the curve. Be part of a company with the most cutting-edge practices and technologies plus a unique team.
Now we are looking for a Digital Marketing Strategist to join our team at Globant GUT!
We are Globant GUT, Globant’s creative, marketing, advertising, and digital media network - the place where creativity meets AI and technology to empower brands. We’re seeking an experienced and ambitious Senior Digital Marketing Strategist to join our dynamic team in New York.
As a Senior Digital Marketing Strategist, you will lead and craft strategies from inception to execution, leveraging your deep expertise in analytics and Martech. We move fast, so we need someone who can work quickly and collaboratively with cross-functional teams, including UX, design, and technology, to ensure the seamless integration of insights into actionable marketing strategies. From initial insight to final presentations, your ability to analyze data, assess website performance and craft a strategy into a persuasive story will drive tangible value for our clients and their customers. If you are a critical thinker with a hands-on, audience-first approach to marketing and enjoy working in a collaborative, fast-paced environment, this role is perfect for you.
You will get the chance to:
- Serve as the client-facing consultant for accounts within the strategy team, ensuring successful project outcomes, a strong focus on customer experience (CX), and overall client satisfaction.
- Deliver high-quality insights and strategy materials, structuring, analyzing, and synthesizing data from various sources.
- Develop and implement comprehensive digital analytics strategies to track and measure website performance.
- Utilize tools like Google Analytics, Adobe Analytics, and other data visualization tools to gather actionable insights.
- Develop KPI frameworks to monitor, analyze, and report on website metrics, providing recommendations to enhance digital marketing strategies.
- Work closely with other strategist and technology teams to ensure seamless martech integrations and the implementation of digital solutions.
What will help you succeed:
- 4+ years of experience in a strategy role or similar, including Brand Strategy, Advertising Strategy, or Digital Strategy.
- 2+ years of experience working with data and/or analytics, with a strong focus on digital marketing.
- Proven experience consulting with clients, providing strategic guidance and building strong client relationships.
- Agency experience leading digital marketing initiatives that drive measurable results.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
- Experience with Martech tools and technologies, including CMS, CRM systems, and marketing automation.
- Ability to apply strategic thinking to solve complex problems, including ecosystem mapping, KPI framework development, stakeholder profiling, and customer journey mapping.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience crafting visually appealing and impactful presentations that drive client buy-in and action.
- Creative thinker with a data-driven mindset.
- Bachelor's or Master’s degree in Business, Marketing, or a related field, or equivalent experience.
If you're passionate about digital strategy and eager to make a meaningful impact, we'd love to hear from you! Apply today to join a team that values innovation, collaboration, and results-driven marketing.
We are ready.