Company Description
Arthur Lawrence is a global management and technology consulting firm with expertise in talent acquisition, finance and accounting services, digital transformation, and customer experience solutions. Our clients include Fortune 500 and Global 2000 organizations, and we have been recognized as a top workplace in Houston and featured in The Global Outsourcing 100 and Inc. 5000 lists. Operating globally, we have offices across the US, Canada, the UK, the Middle East and Africa region, and South Asia.
About
We are seeking a talented individual to lead and execute global App Campaign strategies across various lines of business. This role is perfect for someone who thrives in a fast-paced, high-growth environment and is passionate about optimizing app marketing campaigns. If you’re skilled in keyword management, creative optimization, and campaign experimentation, we’d love to hear from you!
Requirements:
- Bachelor’s degree or equivalent experience
- 3-5 years of experience in SEM, app marketing, or other paid channels in a high-growth environment
- Strong understanding of media buying, tracking, and attribution for web and app channels
- Proficiency in Excel or SQL with excellent analytical skills
- Experience with app-based businesses and building strategies to drive app store and web traffic
- Expertise in adapting campaigns to iOS privacy changes
Preferred Qualifications:
- Global campaign management experience
- Familiarity with incremental testing and experimentation
- Technical understanding of marketing and analytics technologies
- Strong report generation skills