BCforward is seeking a Growth Marketing Analyst IV to work remote in Bay Area CA.
Start/End Dates: 10/21/2024 - 12/31/2024
CA - Bay Area - Remote
Growth Marketing Analyst IV
Pay: $55 - 58/hr/W2
Summary:
The main function of a marketing analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.
Job Responsibilities:
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
• 5+ years of Salesforce Marketing Cloud experience required, 1+ years of Data Cloud experience preferred
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Strong ability to work independently and manage one’s time.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
• Bachelor's degree in marketing or equivalent training required.
This role will be primarily focused on campaign building within SFMC and QA.
Opportunity to manage marketing campaign execution for Meta’s Small Business Group
Strong SFMC experience
Strong knowledge of CRM systems and software (Salesforce Marketing Cloud, Marketo, etc)
Experience building email journeys.
Strong communication, both verbal and written
5+ years of experience in marketing field
Bachelor's degree in marketing or equivalent training required.