Colorescience, a high-growth omni-channel professional skincare brand, is seeking a Digital Marketing & E-commerce manager to manage its direct-to-consumer website Colorescience.com, and help develop and execute marketing initiatives. The ideal candidate will bring enthusiasm and curiosity for website management and digital marketing, combined with a detail-oriented mindset and eagerness to contribute to the success of the team and the growth of a high-caliber consumer brand.
Apply at careers@colorescience.com
https://www.colorescience.com/blogs/careers/digital-marketing-and-ecommerce-manager
Qualifications:
- 4+ years of digital marketing experience and 2+ years of website management or e-commerce experience. Shopify experience is a strong plus.
- A track record of managing and executing complex and multi-faceted web projects.
- Deep knowledge of web analytics (Google Analytics 4) and leveraging data to inform strategy and drive performance.
- Attention to detail that ensures content is error-free, grammatically correct, and aligned with our brand identity and tone of voice.
- Experience with Conversion Rate Optimization (CRO) and A/B testing programs and platforms.
- Experience with Subscription and Loyalty program management and optimization.
- Fluent in Microsoft Outlook, Word, PowerPoint, and Excel, as well as video conferencing tools (Microsoft Teams, GoToMeeting, Zoom, etc.).
- The ability to make clear decisions that positively impact organizational goals and performance.
- Motivated, self-starter, fast learner, organized, detail-oriented individual who is able to problem-solve by working both independently and cross-functionally.
- A strong team player with the ability to be flexible and collaborative in a fast-paced environment.
- Excellent communication skills, both verbal and written.
Job Description:
The Digital Marketing & E-commerce Manager will drive the strategy and management of Colorescience.com, as well as assist in planning, creating, and executing digital marketing and e-commerce initiatives.
- Responsible for strategizing, planning, and executing all activities related to Colorescience.com on Shopify, including product pages, landing pages, theme management, merchandising, product inventory, bundles, fraud management, quiz, etc..
- Lead creation of digital content, including product pages, channel, campaign landing pages, etc., aligning content with overall marketing direction and objectives.
- Work closely with external website agencies and consultants to develop and execute on web development roadmap and continuously optimize site performance and compliance, staying within budget.
- Work collaboratively across Marketing, Channel Leads, Customer Service, Operations, and Tech to drive and convert traffic to profitable transactions and deliver revenue-generating experiences.
- Serve as the main point of contact for all facets of Colorescience.com and own the website calendar strategy.
- Manage loyalty and subscription programs and provide optimizations to continuously boost retention and LTV KPIs.
- Monitor and analyze overall web and digital marketing performance to identify, prioritize, and execute appropriately.
- Responsible for managing, understanding, and optimizing brand-elevating customer journeys on Colorescience.com that drive revenue in a high-quality, profitable way.
- Analyze sales data, market trends, and customer behavior, conduct site audits and QA, and drive A/B testing strategy to identify areas for improvement.
- Compile reports of key success metrics to the Sr. Director of E-commerce and leadership team.
- Bring a collaborative and high-performance approach within the team and across all functional areas.
- Provide thought leadership with respect to web strategy, compliance, and emerging channels and technologies, and provide recommendations and proposed action plans for site improvement.
- Perform other duties as assigned.
*Attention recruiters, we are not accepting third-party candidates at this time, please do not solicit our team or submit them. Should this change in the future, we will update the posting. Thank you!
Reports to: Sr Director, Digital Marketing & E-commerce
FLSA Status: Exempt
Location: Remote (local to Carlsbad, CA corporate office preferred but not required)
Apply at careers@colorescience.com
https://www.colorescience.com/blogs/careers/digital-marketing-and-ecommerce-manager