About Us: Weather Shield Roofing Systems is a leading provider of high-quality roofing solutions. We are committed to delivering superior service and innovative roofing products to meet our clients' needs. As we expand our digital presence, we are seeking a talented Digital Marketing Strategist to help drive our online marketing efforts and elevate our brand across digital platforms. Position Overview: The Digital Marketing Strategist will play a key role in driving the digital marketing strategy for Weather Shield Roofing Systems. This role requires a combination of creativity, data analysis, and technical expertise. You will be responsible for managing our website, enhancing our SEO efforts, running Google Ads campaigns, optimizing Google Business Profiles, managing reviews, and creating compelling content. You'll work closely with the marketing and sales teams to ensure that all campaigns are aligned with company objectives, focusing on customer acquisition, engagement, and retention. Key Responsibilities: Website Management: Oversee the functionality, user experience, and design of the company's website. Ensure that the site is up-to-date, secure, and optimized for both desktop and mobile users. Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve organic search visibility and rankings. Conduct keyword research and optimize content to align with search engine best practices. Google Ads: Develop, manage, and optimize Google Ads campaigns to drive traffic, conversions, and ROI. Monitor performance, adjust bidding strategies, and implement A/B testing to maximize campaign effectiveness. Google Business Profiles: Manage and optimize our Google Business Profiles, ensuring accuracy, consistency, and completeness across multiple locations. Respond to customer inquiries and reviews to enhance our local SEO presence. Google Reviews Management: Monitor and manage online reviews on Google, ensuring timely and professional responses to feedback. Work to increase the number of positive reviews while addressing any negative experiences. Campaign Strategy & Execution: Plan, execute, and analyze multi-channel marketing campaigns, including email, social media, and paid advertising, to generate leads and build brand awareness. Blog & Content Creation: Develop and publish high-quality content that engages and educates our audience. Ensure that blog posts and other content are optimized for SEO and aligned with broader marketing campaigns. Data Analysis & Optimization: Analyze campaign data and website performance to track KPIs and make data-driven recommendations. Continuously test, refine, and optimize strategies to improve engagement and conversion rates. Required Skills and Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 5+ years of experience in digital marketing, including SEO, Google Ads, and content creation. Proven experience managing Google Ads campaigns and using Google Analytics to track performance. Strong knowledge of SEO best practices and website management. Experience with Google Business Profiles and managing online reviews. Proficient in data analysis and reporting, with the ability to turn insights into actionable strategies. Excellent communication skills and the ability to collaborate across teams. A proactive, self-starter attitude with strong problem-solving abilities. Preferred Qualifications: Experience in the roofing or home services industry. Familiarity with CMS platforms (such as WordPress) and basic HTML/CSS knowledge. Google Ads and Google Analytics certifications. What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment. Flexibility with remote or on-site work options. How to Apply: Interested candidates should submit their resume and a brief cover letter outlining their qualifications and experience relevant to the role of Digital Marketing Strategist at Weather Shield Roofing Systems. Job Posted by ApplicantPro