Title: Marketing Content Specialist
Position Type: Fulltime Staff
Search Type: External - minimum 7 days
Department: 20R110 - Online Learning
Division: 2R0000 - Academic Affairs
Position Location: Remote Opportunities
Driver Classification: Non-Driver
FLSA: Exempt
Schedule Type: Full Time (37.5 hrs per week or more)
Hours Per Week
Additional Schedule Details:
Posted Salary Grade: Exempt - 44
Retirement: KTRS
Contact Person: Monica Marrs
Job Summary/Basic Functions
Job Purpose: Develop and maintain engaging and effective marketing content in support of University strategic plans and enrollment goals. The incumbent will work closely with other members of the web and marketing teams, various University units, and leadership to create, implement, and oversee content creation. The incumbent will ensure initiatives follow SEO best practices, digital accessibility requirements, brand guidelines, and effectively reach relevant audiences.
Minimum Qualifications
Education: Bachelor's degree in marketing, public relations, journalism, English, or other related field is required.
Experience
- Two years related work experience is required
- Experience in marketing and business development in higher education is preferred
Licensure & Certifications
Preferred Qualifications:
Job Duties
- 50% - Collaborate with web and marketing teams, internal clients, and leadership to write, edit, optimize, and publish content for maximum engagement. Assess and improve content, including search engine optimization (SEO). Monitor and update on regular basis with fresh text, imagery, and video. - (Essential)
- 20% - Research and stay up-to-date on the best practices and latest developments of SEO, digital accessibility guidelines, consumer behavior, and content trends. - (Essential)
- 20% - Ensure accuracy and consistency across all content, webpages, and websites within University style and brand guidelines, making updates as needed and requested. - (Essential)
- 5% - Monitor and maintain the website on a daily basis to ensure optimal performance and identify opportunities for improvement. Problem solve web-related issues. - (Essential)
- 5% - Supports the office functions by completing all other duties and special projects as assigned. - (Essential)
Sponsorship: This position is not eligible for visa sponsorship.
Funding Source: Institutional
Open Until Filled: Yes
Special Instructions
AA/EEO Statement
Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.
Background Check Statement
Offers of employment are contingent upon satisfactory background check.