Title: Marketing - Marketing Manager
Duration: 3 months
Work Location: 2 Folsom – San Francisco, CA - Hybrid preferred, remote is a possibility.
Top skills:
- Experience with the strategic use of Marketing Mix Modeling, Adobe web analytics, Excel, Omnichannel Retail, or DTC (Direct-to-Consumer).
- Experience in media agencies or advertiser media teams, encompassing the full funnel of media channels and platforms.
- Experience in both B2B and C2C environments provides insights into diverse consumer behaviors.
- Experience in the fashion industry involves collaborating with designers, influencers, and media partners.
Job Description:
- Familiarity with Marketing Mix Modeling, marketing analytics, Adobe web analytics; Excel expertise
- Collaborate with internal and external marketing partners to leverage performance measurement of our marketing mix
- Guide budget scenario building exercises with media and finance teams to align marketing channel use and optimize to brand goals
- Understanding of diminishing returns and media channels and measurement (e.g. Return on Ad Spend, CAC)
- Translate data into high-impact recommendations and investment decisions across the full suite of paid marketing
Note:
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