JOB SUMMARY
We are seeking a highly motivated, detail-oriented problem solver with a passion for SEO and an eye for design to join our team. The ideal candidate will have experience in SEO strategies and be adept at creating and optimizing content for web pages with SEO best practices in mind. Proficiency in WordPress is essential, and a strong preference will be given to candidates with knowledge of HTML, CSS, or design experience. While you don't need to be a designer, an appreciation for design aesthetics is important.
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DUTIES
Content Creation and Optimization:
- Develop and optimize website content to be SEO-friendly and engaging.
- Build and structure web pages with a focus on user experience and SEO best practices.
SEO Strategy Implementation:
- Manage SEO client accounts to drive organic traffic growth and improve keyword rankings.
- Utilize analytics and SEO tools to identify opportunities and implement improvements from both content and technical perspectives.
Technical SEO and Analytics:
- Use Google Analytics, Google Search Console, and SEO software (e.g., Moz, SEMRush) to monitor performance.
- Identify and resolve technical SEO issues to enhance site visibility.
WordPress Management:
- Build, manage, and optimize websites using WordPress.
- Ensure websites are up-to-date with the latest SEO plugins and practices.
Collaboration with Teams:
- Work closely with the Design Team to ensure websites are both visually appealing and SEO-optimized.
- Coordinate with the Pay Per Click Team to align SEO strategies across all digital marketing channels.
Keyword Research and Backlink Building:
- Conduct thorough keyword research to inform content strategy.
- Negotiate and acquire quality backlinks to improve domain authority.
Stay Current with Industry Trends:
- Continuously update knowledge on Google algorithms and SEO best practices.
- Engage in self-learning to stay ahead in the rapidly changing digital landscape.
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SKILLS
Experience:
- 3+ years of experience in SEO, particularly with local businesses and medium to large corporations.
SEO Knowledge:
- Strong understanding of on-page and off-page SEO strategies.
- Experience with local listing and reputation management.
Technical Skills:
- Proficiency in WordPress is a must.
- Strong knowledge of HTML and CSS is highly preferred.
- Familiarity with design principles and an eye for aesthetics.
Analytics Tools:
- Proficient with Google Analytics (Certification is a plus), Google Search Console, and Google My Business.
- Experience with at least one SEO software tool like Moz or SEMRush.
Content Skills:
- Excellent content writing and blogging skills.
- Ability to create strategic and engaging content tailored for SEO.
Communication and Problem-Solving:
- Strong verbal and written communication skills.
- Excellent problem-solving abilities with keen attention to detail.
Additional Skills:
- Google Ads and Pay Per Click experience is a plus but not required.
- Ability to work collaboratively in a team environment.
Job Type: Full-time
Pay: Up to $70,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
Schedule:
Ability to Relocate:
- Johnson City, TN 37601: Relocate before starting work (Required)
Work Location: In person