We are seeking a talented and experienced Digital Campaign Manager to join our marketing team. The ideal candidate will have a minimum of 3 years of experience directly managing and optimizing ad campaigns across various digital platforms. This role requires a deep understanding of digital marketing channels and data analytics, a keen eye for detail, and a passion for staying ahead of digital marketing trends.
Key Responsibilities:
- Campaign Management: Launch, monitor, and manage digital campaigns across multiple channels, including social media, display advertising, search engine marketing (SEM), and email marketing.
- Content Collaboration: Collaborate with the creative team to develop compelling and engaging ads that resonate with target audiences and support campaign objectives.
- Performance Monitoring: Monitor and analyze campaign performance against goals and KPI, providing actionable insights
- Campaign Optimization: Identify data-driven, real-time opportunities for improving campaign performance through audience, keyword, placement, device, creative, geotargeting, budget, or other optimizations.
- Budget Management: Manage digital advertising budgets, monitor spend pacing, and ensure efficient allocation of budgets across channels to maximize results.
- Reporting: Prepare detailed reports on campaign performance, providing insights into key performance metrics and marketing results.
- Stay Current: Keep abreast of the latest digital marketing trends, tools, and best practices to ensure campaigns remain innovative and competitive.
- Collaboration: Work closely with cross-functional teams, including media, strategy, creative, social, and accounts to ensure cohesive and integrated marketing efforts.
Key Competencies and Traits:
- Experience:
- Minimum of 3 years of experience running digital media campaigns with annual budgets of $250K or greater, and a proven track record of generating positive ROI. Agency experience is preferred.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Required Skills:
- A strong understanding of digital marketing channels, including: Google Ads, Facebook Business Manager/Meta, Instagram, LinkedIn, Snapchat, Spotify, and other relevant platforms
- Proficiency and certification in Google Analytics (GA4)
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies
- Strong project and time management skills with the ability to manage multiple campaigns simultaneously.
- A high level of accuracy in work, and problem-solving abilities
· Preferred Skills:
- Familiarity with SEO and SEMRush
- Experience with marketing automation tools and CRM systems
- Experience with data visualization tools (e.g., Looker Studio, Ninjacat, Tableau)