Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Position Overview
The Manager, Analytics will be responsible for delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role will capture learnings that will inform audience and investment optimizations and support collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role. The role will be client-interfacing and will be working closely with the LDB (L’Oréal Dermatological Brands) division (brands such as CeraVe) to support their business questions and measurement needs. The role will be responsible for managing end-to-end reporting (including post-campaign wrap-ups, competitive analysis reports, monthly performance reports), and overseeing brand and sales lift studies.
Qualifications
- Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.),
- Strong familiarity with statistical/data mining concepts and methods
- Experience working with measurement partners for brand lift, sales lift, MMM and MTA
- Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
- Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Great organizational skills and detail-oriented
- Great collaboration skills
- Degree in Marketing, Economics, Business Analytics, Computer Science or related and 3 to 5 years of experience in advertising, marketing or consulting
- Knowledge of agency-side media campaign planning and activation
Responsibilities
- Generate and communicate clear and compelling data analysis with actionable insights and recommendations
- Partner with clients and cross-functional internal teams to develop an actionable, data-driven narrative, grounded in client business and brand objectives
- Contribute to the Measurement Framework on your account by identifying key metrics to measure media and business performance
- Extract and structure data from all relevant sources to create impactful and actionable insights to enable the creation of valuable insights for your client
- Build presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
- Support and drive brand and sales lift studies in alignment with measurement goals and learning agendas, in coordination with the client and activation team
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$100,000—$125,000 USD
Beauty Co Lab is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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