Copywriter - Major US Grocery Chain (Hybrid) in Central Florida
The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the client's brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies.
This role will be hybrid in Lakeland, Florida 3 days in office, 2 days remote. Relocation assistance for applicants outside the area is available.
Additional responsibilities include:
Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the client's brand.
Writing effective copy for various customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content.
Reviewing, proofreading, and editing drafts of communication pieces before final publishing.
Staying up-to-date on industry and market trends, including evolving technology.
Fostering professional growth of fellow associates.
Required Qualifications
Bachelor's Degree in Communications or Liberal Arts or equivalent experience
A minimum of three (3) years writing advertising copy
Ability to submit a diverse portfolio that includes examples of short-form ad copy
Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)
Knowledge of the concept development process
Commercial/Video scriptwriting
Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations
Knowledge of Marketing department workflow processes and project lifecycles
Knowledge of the marketing/ advertising industries and trends
Ability to evaluate creative work for effectiveness against established creative strategies and objectives
Deep, broad knowledge of English and grammar, punctuation, and spelling
High attention to detail and accuracy
Strategic thinker and effective collaboration skills
Effective communication and presentation skills
Interpersonal skills
Time management skills
Passion for delivering great work and meaningful results
Research skills
Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office
Occasional travel up to several days at a time with overnight stays
Pay Information
Full-time
Paid Monthly
Base Salary Range – 79,000-109,000 commiserate with experience
Competitive benefits package including an annual bonus