Company Description
Play Henry is a pickleball paddle company and lifestyle brand that blends aesthetic design and pro-level performance for the next generation of pickleball players. Founded by UVA Darden classmates in September 2023, Play Henry is an early-stage startup that provides the opportunity to learn, grow, and make a real impact.
Job Description
Play Henry is seeking a Social Media & Digital Marketing Intern who will lead the strategic planning, execution, and management of Play Henry’s social media presence across platforms including Instagram, TikTok, Pinterest, and LinkedIn. The role is pivotal in driving brand awareness, engagement, and growth through innovative and compelling social media strategies. The ideal candidate will have experience in brand social media management, creative planning, and content production.
Key Responsibilities
- Develop and implement comprehensive social media strategies that align with overall brand objectives.
- Lead the creation, curation, and management of high-quality, engaging content across Instagram, TikTok, Pinterest, and other relevant platforms.
- Contribute to the social media editorial strategy, ensuring a consistent and cohesive brand voice and tone.
- Analyze social media performance metrics and provide actionable insights to optimize social media communications.
- Collaborate with cross-functional teams (marketing, design, content) to ensure integrated and effective social media campaigns.
- Stay updated on social media trends, platform updates, and best practices to keep the brand at the forefront of social innovation.
- Part-time (10 hrs/week), in-semester internship.
- This position is unpaid but all interns will receive commission-based compensation on products sold directly due to their influence.
Qualifications
- Education: Pursuing Bachelor’s degree.
- Experience: Proven track record of growing and engaging social media audiences on Instagram, TikTok, Pinterest, and other platforms.
Skills
- Strong creative vision and experience in developing innovative social media content.
- Excellent communication and interpersonal skills, and the ability to prioritize and handle multiple projects.
- Must be a team player and have outstanding writing, editing, and proofreading skills.
- Flexibility to work in an unstructured environment.
- Eagerness to join an early-stage startup and have fun while making an impact!
Why Join Play Henry?
- Innovative Industry Leadership: Be at the forefront of the pickleball industry, working with a brand for the next generation of players.
- Career Growth: Experience that will allow for career advancement and personal development within a startup.
- Dynamic Work Environment: A fast-paced, supportive, and collaborative work environment.
- Opportunity for Commission: This position is unpaid but all interns will receive commission-based compensation on products sold directly due to their influence.